[Typo3-marketing] TYPO3.com refresh

[Valery Romanchev]

Hi Daniel

> A.) Key Success Factors
> >From your experience as marketing practitioners, what are 
> the ten most
> powerful arguments in favour of TYPO3 that have won most of 
> your customers?
> I don't care if your arguments are technical or others, just 
> put them in the order you perceive their persuasive power.

0. WYSIWYG editing (all CMS have this, but we have a number of solutions,
including commercial http://www.realobjects.com/Typo3_Extension.672.0.html)

1. Complete solution to manage corporate web-presence (many sites with one
BackEnd)
2. Flexibility in design (it is possible to implement hi-end corporate or
adv site design with TYPO3)
3. Manage content on content elements basis (not only on page basis!!). This
feature is only in some hi-end CMS for $10000. 
4. Not depend on single programmer or one web-studio
5. A lot of extensions, which means that this system is really extendable
6. Multiuser BackEnd (with flexible permissions)
7. tt_news ext
8. Dmail ext
9. Good for  SEO (Possible to enter keywords description, RealURL or
simulate static)
10. Have static publishing


> B.) Ideas for Display
> Obvisouly all CMS vendors have a problem of making a 
> comprehensive list of feautures. I think we should avoid 
> trying that in the future, loose the long list and 
> concentrate on the most important arguments.

Agree 100%
I think we need illustrated list of features with no more then 10.
(it is difficult to explain what is content managemenst on the basis of
content elements with out a picture)

As for presentstion:
May be we need different presentstion for different groups of projects:
Corp sites (recommended ext  - tt_news, dmail, etc)
Product Advetising sites with a lot of grafics 
Small-medim community sites
...

May be diiferent info for different budget:
Small $100-$500 (or non commercila projects)
Medium $500-$2500
Large more then $2500  (or more then $5000)

Small budget want to see
- templates
- cheap hosting ready to run TYPO3

Medium&Large:
- brands in their industry
- that solution is complete  



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Best regards,
Valery Romanchev
web-developer
it at webmed.ru
Moscow, Russia