[Typo3-marketing] TYPO3.com refresh

[Claudio Cathomen ICSurselva]

Hi Daniel

> A.) Key Success Factors
>>From your experience as marketing practitioners, what are the ten most
> powerful arguments in favour of TYPO3 that have won most of your 
> customers?
> I don't care if your arguments are technical or others, just put them in 
> the
> order you perceive their persuasive power.
>

1. references (so many well known companies are using it, they will not 
choose something worthless)
2. visualized page tree in backend
3. time-controled publishing of pages/ content elements
4. open source / no license fee
5. extensible (all those little ms access dbs around in the companies)
6. form editor
7. low time to be online
8. simulate static documents (search engines)
9. logging
10. the 'Handbuch für Redakteure' (even if they don't need it, they like to 
see it while you are selling)


> B.) Ideas for Display
> Obvisouly all CMS vendors have a problem of making a comprehensive list of
> feautures. I think we should avoid trying that in the future, loose the 
> long
> list and concentrate on the most important arguments.
> I would like to brainstorm a little on how to get the message across the
> most attractive and effective way.
> Examples from other websites advertising software are also welcome.
>

I think, a interesting way to demonstrate the skills of TYPO3 can be to put 
the visitors in a situation. e.g:

'You want to easy and quick create a new Page in the tree of your website. 
The new page should be published from xxx to xxx. The Content would be a 
small text with a image.

Here is how you could solve this with TYPO3 within 45 seconds:
<<screenshots>>

an so on.



cheers claudio