[TYPO3-UG US] TYPO3 US: audience

[Reuven Cohen, Enomaly]

>Who is the site's primary audience?



For the TYPO3 projects we do at Enomaly we have found the decision makers 
break down something like this. (This data is directly out of our CRM)



50% C Level (CEO, CTO CIO etc)

25%  Managers (Project, Account, etc)

15% Developers (web designer, programmers, etc)

10%  Do it yourselfers (none related industry people)



Typical Project Size.



C Level = $25k - $75k (nice profit margin)

M Level = $15k - 25k (sweet spot)

D Level = 10k - 15k (entry level)

DIY Level = 2k - 10k (we don't typically don't do these projects, probably 
better suited for a freelancer)



Generally speaking I find the CTO, CIO, CEO types are more influenced by 
what they read in a trade publication or heard at conference. They to tend 
to be less effected by what they see on a given website, because chances are 
they just don't have the time to do the research, they save that for some 
lower level employee. We should probably use more traditional marketing 
avenues for this type of audience, ie. print ads, pr, trade shows, etc.



Managers, developers and DIY's tend to be more information oriented and do 
the research when selecting a CMS. I would say this audience should be the 
focus of the website.



Reuven