[TYPO3-UG US] TYPO3 US: audience

Christopher bedlamhotel at gmail.com
Thu Nov 3 00:11:54 CET 2005


On 02/11/05, Richard Fowler <richard at infielddesign.com> wrote:
> The box/no box discussion calls up a larger question: Who is the
> site's primary audience? (Apologies if this was discussed before I
> joined the list.)
>
> Is the site primarily targeted at:
> a) high-level decision-makers (who will have little or no interaction
> with the TYPO3 implementation)
> b) content editors
> c) developers
> d) none of the above/others?
>
> I'd say the focus should be on content editors. Developers are savvy
> and will have no problem finding the info & resources they need on
> the site, but a site that is consciously developer-oriented might
> seem confusing or "too technical" for content editors and their check-
> signing supervisors. The site's primary goals are marketing &
> support, but for whom?

Are content editors usually involved in selecting software?

Regardless, I suspect few decision-makers will be swayed -- or not --
by a box a) that they never touch, and b) that's empty anyway...


-Christopher



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