[TYPO3-english] Rebranding: Get the green back

[Véronique Julmy]

Hello,

Despite the fact that it is quite unusual for me to do so, I wish to 
react concerning the change of logo.

For our small company, the change of the TYPO3 logo is difficult to 
accept. We have invested in sales promotional materials. Today, these 
investments have been whipped out.

This change is incomprehensible from our side; this also from an 
environmental point of view given that all the printed materials will 
become obsolete overnight.

We can only take note of this change, since our opinion was never 
sought. In future, we shall make more cautious use of the new logo in 
order not to find ourselves again forced to bear new losses, 
particularly of this magnitude.

May I also avail myself of this opportunity to share my opinion? Given 
that TYPO3 is expanding fully, this type of change has a much greater 
tendency to knock down small companies than to contribute any genuine 
added value in terms of communication.

Thank you for your kind attention.

Véronique Julmy






Le 08.10.2012 10:34, Martin Bless a écrit :
> Hi all,
>
> I'm not interested in what happened when why and how in the past.
> I'm only interested in TYPO3 being successful. In this post I'm
> concentrating on the color change of the logo.
>
> Short and concise:
> ==================
> I watched the keynote of the T3CON. The reason(ing) I heard was:
> "We want to simplify things for you. It's cheaper to print the
> logo on t-shirts and so on with just one color. People would say
> TYPO3 is 'orange'". Did I miss an argument?
>
> Here's what I think: We have a strong brand TYPO3 with a clear
> logo since years. It is "orange and green". You would only touch
> ANYTHING of a well established visual symbol (shape, color,
> Freiraum, ...) if you really have GOOD reasons. The reasons given
> above are not *good* reasons in that sense.
>
> So, in short: I strongly urge everybody to put the green back into
> the logo!
>
>
> Longer and from my heart:
> =========================
> As you said and showed: Even children recognize the TYPO3 logo.
> And *one* reason for that definitely is the orange/green color
> scheme. It is already "overlearned". Without that green you simply
> suck the soul out of the symbol. It's like an "i" without dot. You
> have to identify the shape of that orange spot to know "It's
> TYPO3". Up to now in many real life situation your brain will tell
> you immediately "aha, considering context, plus orange/green:
> TYPO3!". In real life there are many situations where you see that
> logo only partly: thinks of our flags or pictures you have where
> people are wearing t-shirts and so on. But your brain can only do
> so WITH the green. It's having the orange PLUS the green that
> makes your brain work automatically. The orange alone cannot do
> so.The same holds for little (fav)icons.
>
> Have you ever had the feeling "attention, police" on a highway
> when you saw a car with a special "green/white" or "blue/white"
> combination? And then you find out that its a car just looking
> similar? Try that without the white - it won't work. We all have
> that unconscious built in magic built magic in our brains. Don't
> mess around with it and: Keep that green!
>
> There is more damage without the green: Shall I throw away my
> TYPO3 flag? The nice towels with the logo "sticked" onto? Same
> holds for everything printed I've lying around. Or what I find in
> the web and what's now not in alignment with the new rules
> anymore. Whenever I see them I'm feeling a conflict: That's wrong,
> old fashioned, outdated, stigmatized. And even: *I'm*
> wrong as I once chose to like and defend that logo.
>
> The monochrome version had to shades of gray. That was an
> important element of the monochrome "logos soul". Keep that!
>
> Please don't be afraid to revert that decision. Put that green
> back. The earlier you do the less confusion will arise. You should
> do everything you can to avoid that people feel an inner
> dissonance or even a conflict. Don't do it for me - do it for
> TYPO3. It's worth it!
>
> still hoping ...
>
> Martin
>