[TYPO3] Using same text twice in wrap

[Jeff Segars]

I'm working with tt_news and trying to to set up a wrap for content in 
the links field.  In the links field, I enter mymovie.swf and I'm trying 
to transform it to <a href="mymovie.swf">mymovie.swf</a> via Typoscript.

So far, I've been able to use basic Typoscript wrapping....
> plugin.tt_news.displaySingle.linksItem_stdWrap.wrap = <a href="|">Watch!</a>
Which outputs....
> <a href="mymovie.swf">Watch!</a>

I need to include the same text twice, however, and I'm stuck on how to 
make this happen.

Any suggestion?

Thanks,
Jeff