[Typo3] Some feedback to TYPO3 marketeers

Dimitri Tarassenko mitka at mitka.us
Sun Oct 16 15:19:05 CEST 2005


Christopher,

On 10/16/05, Christopher <bedlamhotel at gmail.com> wrote:
> I am _absolutely_ referring to the segment of the market that may be
> turned off as irrelevant, and will do so until someone is able to
> demonstrate that this non-problem is actually hindering the North
> American adoption of Typo3 in a statistically significant way.

If I am not mistaken, Simon is in Australia, and his points were made
on Typo3 marketing as a whole. He may have referred to the US forum as
a sample, though.

>I have
> no reason whatsoever to believe that this 'segment' is large enough to
> be worth the amount of time we've already spent discussing it, let
> alone trying to 'bring them into the fold' as it were (or for that
> matter that it's significant enough a body of people to be referred to
> as a 'segment').

Christofer, let's do a quick exercise - divide one (that one client of
yours who might have been turned off) by the total number of your
clients. Also, correct the result for the fact that you, as a
Christian and (I believe) a conservative, tend to seek clients with
similar beliefs and would never approach a mosque or a sinagogue with
a web proposal.  Here is your segment, and it may be smaller than I
think but it also may be bigger than you think.

The problem is, however, not its size. I believe that any segment
would be irrelevant to you and relevant to me, because you are out of
this segment and I am in.

> As I keep mentioning; Typo3 is a great success in Europe, this issue
> notwithstanding. What reason do you have to consider it a problem on
> the North American continent?

That North America is much more diverse than Germany. That the US has
been highly polarized politically in the past years and people tend to
stay away from _any_ expression of their political and religious
beliefs at work, and for good reason. Also, you may have noticed that
IT sector in US is a lot more diverse ethnically and culturally than
the rest of the economy, so that goes twice.

>I'm sorry, but the importance you attach
> to this seems radically out of proportion to the known scale of the
> problem.

There is no known scale of the problem because we don't know how many
people chose not to participate in Typo3 community because of it.
There is also no known way to measure the level of discomfort
experienced by non-Christians who decided to participate.

--
Dimitri Tarassenko


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