[TYPO3-typo3org] "Sites made with TYPO3"

Daniel Hinderink daniel at typo3.org
Fri May 16 12:50:26 CEST 2008


sorry, hit the wrong shortcut, still number-crunching...

cheers

d


Daniel Hinderink schrieb:
> Some more social data engineering:
> 
> Here is the list of notifications about sites being non-TYPO3 or offline 
> since that function was made private. The number exptedly dropped quite 
> a bit:
> 
> 
> 
> Daniel Hinderink schrieb:
>> hi Kian,
>>
>> Kian T. Gould schrieb:
>>> Hi Daniel
>>>
>>> In my opinion the idea of this top brand listing should be that when 
>>> a big company comes to the TYPO3.org listing, they can see that TYPO3 
>>> is not a system that is only useful for small community websites and 
>>> homepages but they can see that it is a full enterprise class CMS and 
>>> there are references their proofing it. 
>>
>>
>> You are assuming that this kind of customer is visiting this site.
>>
>> I think the much more likely scenario is that developers thinking 
>> about using TYPO3 are looking at this site. Also sales people from 
>> agencies might take a look (new and existing TYPO3 service providers 
>> alike).
>>
>> To the developers the brands are interesting, but what is even more 
>> interesting is what you can _do_ with this software.
>>
>> So a rating that has more facets seems like a good solution.
>>
>> 1. features
>> 2. design
>> 3. brand
>>
>> in no particular order would be possible criteria that are easy enough 
>> to understand. To excell in the features department, users must 
>> describe the features in the text, which is a good thing too.
>>
>>
>> Therefore I thought that its
>>> important that the top brands are really top brands and that they are 
>>> display in a way that there are always real top brands on that list, 
>>> but who determines what a top brand is, if its not through some kind 
>>> of ranking method.
>>
>>
>> As I said: somebody (not me, but may be you?) does the job of 
>> assigning references the brand flag. Then they are listed either 
>> chronologically (last additions on top) or on the basis of their 
>> average ratings (see 3.rd above).
>>
>>> Are you aware of any European rankings for company / brand values?
>>
>>
>> Again, they are not comprehensive. Here we have something that takes 
>> human judgement, all other solutions don't work I think.
>>
>>> I agree with your concern about using an anglo-american ranking for 
>>> TYPO3.
>>
>>
>> It's fine if it is not the only one and just a hint, but not the 
>> reference.
>>
>> Finally just going for companies on the stock exchange, like somebody 
>> proposed, leaves out tons of great brands. Think of Schwan-STABILO or 
>> any NGO like Greenpeace.
>>
>> cheers
>>
>> Daniel
>>
>>
>>>
>>> Regards
>>> Kian
>>>
>>>
>>> "Daniel Hinderink" <daniel at typo3.org> wrote in message 
>>> news:mailman.1.1210163550.11547.typo3-team-typo3org at lists.netfielders.de: 
>>>
>>>
>>>> Hi Kian,
>>>>
>>>> >
>>>> > Any idea of what they would charge for that, of course we could also
>>>> do
>>>> > it ourselves. I think the idea is very good lets brainstorm a bit 
>>>> more
>>>> > on it.
>>>>
>>>>
>>>> Check with them directly please.
>>>>
>>>>
>>>> >
>>>> > I think the idea should be that only brands that are listed in the
>>>> > Top100 ranking from Millward can be added to the top brands list.
>>>>
>>>>
>>>>
>>>> I am not that impressed with Millward Brown's ranking method (which is
>>>> pretty opaque) to make it our reference. Additionally our main 
>>>> market is
>>>> still D/A/CH. Brands like SIXT make for good references here, but are
>>>> not represented in the US.
>>>>
>>>> So I guess we have to find another yard stick, or better still, 
>>>> somebody
>>>> to trust on such a matter.
>>>>
>>>>
>>>> So the
>>>>
>>>> > way we could do it is that we have a field that is optional in the
>>>> > reference form that says Millward ranking with a link to the current
>>>> PDF
>>>> >
>>>> http://www.millwardbrown.com/Sites/Optimor/Media/Pdfs/en/BrandZ/BrandZ-2 
>>>>
>>>> 008-Report.pdf
>>>> > for people to look up if their project is on the Top100 list and on
>>>> what
>>>> > position. When someone fills out this field an e-mail gets send to
>>>> > someone suitable (I could do it without a problem but maybe also more
>>>> > than one person so it gets done quickly) saying that they added a
>>>> > listing, then the person can check if the position they put in is 
>>>> real
>>>> > or not and confirm it if it is.
>>>>
>>>>
>>>>
>>>> I don't think we need a function like that. Just somebody with enough
>>>> judgement checking the new additions will do.
>>>>
>>>>
>>>>
>>>> >
>>>> > I like the idea of putting the newest top brand sites at the top as
>>>> long
>>>> > as only Top 100 sites appear there and when you click on more you get
>>>> > them listed in the actual ranking order from Millward.
>>>>
>>>>
>>>>
>>>> Why that?
>>>>
>>>>
>>>> >
>>>> > Any other ideas to that? The only issue I see is that when the new
>>>> > ranking comes out the values are not valid anymore so there I would
>>>> > suggest a mechanism where the person that checks the rankings can 
>>>> send
>>>> > out an e-mail blast to all people that have a top brand ranking to 
>>>> ask
>>>> > them to check if their Millward ranking id is still correct. Any
>>>> better
>>>> > ideas?
>>>>
>>>>
>>>> If there are two rankings, and I certainly don't want to loose the
>>>> community ranking (!), I believe we can keep what we already have for
>>>> the community picks and simply add the second without having to touch
>>>> the first.
>>>>
>>>> cheers
>>>>
>>>> Daniel
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> >
>>>> > Best Regards
>>>> > Kian
>>>> >
>>>> > "Daniel Hinderink" <daniel at typo3.org> wrote in message
>>>> >
>>>> news:mailman.1.1210085834.21371.typo3-team-typo3org at lists.netfielders.de 
>>>>
>>>> :
>>>> >
>>>>
>>>> >> Hi Kian,
>>>> >>
>>>> >> I think the best solution is to introduce a second ranking box,
>>>> keeping
>>>> >> the existing one as the "community picks" and a second one with 
>>>> "best
>>>> >> brands".
>>>> >>
>>>> >> Obviously Brands are selected by hand, much like the reference List
>>>> on
>>>> >> .com. Brands are generally not hard to choose, simply go by brand
>>>> value
>>>> >> (Milward Brown and Interbrand publish rankings annually) and/or 
>>>> share
>>>> >> price/market value.
>>>> >>
>>>> >> That would still require someone suitable to maintain that list.
>>>> Within
>>>> >> that list, the ranking should be chronologically, with last 
>>>> additions
>>>> on
>>>> >> top. On the bottom it could link to a "top brands"-listing page.
>>>> >>
>>>> >> Care to sponsor pixelrund to do this, or ask them to do it yourself?
>>>> >>
>>>> >> The community picks now show the average rating. It could be changed
>>>> to
>>>> >> the total sum of stars, which would also be worth considering.
>>>> >>
>>>> >> cheers
>>>> >>
>>>> >> Daniel
>>>> >>
>>>> >>
>>>> >>
>>>> >> Kian T. Gould schrieb:
>>>> >>
>>>>
>>>> >> > Hi guys
>>>> >> >
>>>> >> > Thanks a lot for this new extension which was IMHO very overdue. I
>>>>
>>>> >> think
>>>>
>>>> >> > the features are getting there now but after a first trial we
>>>> noticed a
>>>> >> > major flaw of the system, which is the voting ability. We added 
>>>> our
>>>> >> > largest and most complex reference CISCO Systems to the list, 
>>>> which
>>>> is
>>>> >> > currently definitely the biggest reference on the list because so
>>>> far
>>>> >> > mostly small projects were added and what happened? It was voted
>>>>
>>>> >> down by
>>>>
>>>> >> > a lot of people that added small projects and voted for them
>>>> themselves
>>>> >> > and is now not even under the Top sites anymore. When a potential
>>>> >> > corporation interested in using TYPO3 sees these Top sites, they
>>>> >> > probably would think that TYPO3 is a small community platform and
>>>> not
>>>> >> > suitable for their needs and rather turn to other systems which is
>>>> >> > exactly what we don't want with a system like this. This way again
>>>> we
>>>> >> > have an unqualified listing of references that has some more info
>>>>
>>>> >> but is
>>>>
>>>> >> > in no way more differenciating than the old system.
>>>> >> >
>>>> >> > There are two sites there right now that deserve to be their IMHO,
>>>>
>>>> >> those
>>>>
>>>> >> > being fotobuch AG and Tourismus Hamburg (and CISCO of course :-) )
>>>> but
>>>> >> > the rest is really not a great presentation of the TYPO3 power.
>>>> >> >
>>>> >> > Therefore I would like to open the discussion to ideas and
>>>> suggestions
>>>> >> > how a voting process could be done in a way that the Top sites are
>>>> >> > really representations of the power of TYPO3 and not a result of
>>>> voting
>>>> >> > manipulation. If you totally don't agree with me please also give
>>>> your
>>>> >> > input, maybe I am looking at this from the wrong perspective.
>>>> >> >
>>>> >> > Best Regards
>>>> >> > Kian
>>>> >> >
>>>>
>>>> >
>>>


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