[TYPO3-marketing] TYPO3 Brand Name

[Kasper Skårhøj]

Hi Nicolas,

No insult taken, I just thought it was an unrealistic proposition.

Maybe we look at the situation when version 5 is a reality.

- kasper


On Nov 9, 2006, at 15:22 , Nicolas Schudel wrote:

> Hi Kasper,
>
> Yes, I know that the brand is well established inside the community
> and changing TYPO3 is like renaming a child. On the other hand, there
> is one chance coming up to consider such a drastic measure - that is
> why I chose to step up and speak out. The new version 5 poses a
> chance to enhance the brand name. Version 5 looks like it will be new
> from the ground up based on the knowledge of the community. In such a
> scenario a name-enhancement could be pulled off, if wanted.
>
> The Mozilla project was in a similar position a few years back, also
> with a Phoenix, and their fresh look at their brand names helped them
> to become hugely popular.
>
> Anyways, my objective was only to raise awareness and not to start a
> flame war. I hope I did not insult anybody with my proposition.
>
> Nicolas
>
>
> On 09.11.2006, at 12:33, Kasper Skårhøj wrote:
>
>> Hi Nicolas,
>>
>> What I know about brands is that you should not mess with them. If
>> they are well established, it requires a tremendous effort to change
>> them. How do you suggest a possible route to change awareness
>> _everywhere_ that "TYPO3" is now called "SuperCMS". How will you get
>> this deeply into the minds, hearts and language of people both inside
>> and outside the community?
>>
>> Further, you are the first ever to suggest this is a barrier for a
>> native english speaker. We have asked native speakers in UK and US
>> multiple times why they think TYPO3 has a hard time penetrating, not
>> a single one has suggested the name was the problem AFAIK. And I
>> don't suspect them to be shy to speak out.
>>
>> - kasper
>
> _______________________________________________
> TYPO3-marketing mailing list
> TYPO3-marketing at lists.netfielders.de
> http://lists.netfielders.de/cgi-bin/mailman/listinfo/typo3-marketing

- kasper

"Necessity is the mother of invention"
-------------------------------
kasper2006 at typo3.com | +45 20 999 115 | skype: kasperskaarhoej |  
gizmo: kasper_typo3