[TYPO3-marketing] TYPO3 Brand Name

[Nicolas Schudel]

Hi Kasper,

Yes, I know that the brand is well established inside the community  
and changing TYPO3 is like renaming a child. On the other hand, there  
is one chance coming up to consider such a drastic measure - that is  
why I chose to step up and speak out. The new version 5 poses a  
chance to enhance the brand name. Version 5 looks like it will be new  
from the ground up based on the knowledge of the community. In such a  
scenario a name-enhancement could be pulled off, if wanted.

The Mozilla project was in a similar position a few years back, also  
with a Phoenix, and their fresh look at their brand names helped them  
to become hugely popular.

Anyways, my objective was only to raise awareness and not to start a  
flame war. I hope I did not insult anybody with my proposition.

Nicolas


On 09.11.2006, at 12:33, Kasper Skårhøj wrote:

> Hi Nicolas,
>
> What I know about brands is that you should not mess with them. If
> they are well established, it requires a tremendous effort to change
> them. How do you suggest a possible route to change awareness
> _everywhere_ that "TYPO3" is now called "SuperCMS". How will you get
> this deeply into the minds, hearts and language of people both inside
> and outside the community?
>
> Further, you are the first ever to suggest this is a barrier for a
> native english speaker. We have asked native speakers in UK and US
> multiple times why they think TYPO3 has a hard time penetrating, not
> a single one has suggested the name was the problem AFAIK. And I
> don't suspect them to be shy to speak out.
>
> - kasper