[TYPO3-marketing] FW: National TYPO3 sites (marketing) - guidelines/how to use TYPO3 CI

[Erik Svendsen (privat)]

Forwarded answer from Rasmus Skjoldan

> -----Original Message-----
> From: Rasmus Skjoldan [mailto:rasmus at bee3.dk] 
> Sent: Tuesday, February 21, 2006 4:48 PM
> To: Erik Svendsen (privat); typo3-marketing at lists.netfielders.de
> Subject: RE: National TYPO3 sites (marketing) - 
> guidelines/how to use TYPO3 CI
> 
> 
> Hi 
> 
> This is something we've talked about all along the T3BRAND 
> project and I still agree that it should be done.
> 
> There's just no way for me to look into it right now. 
> 
> The style guide is almost finished and will hopefully be 
> released later this week. In there are some additional 
> guidelines to the logo guide that will help make these 
> choices about national TYPO3 sites.
> 
> But apart from that I'll ask Ben O'Hear if he has any ideas 
> about it - and if he has time to look into it.
> 
> Best,
> Rasmus 
> 
> > -----Original Message-----
> > From: Erik Svendsen (privat) [mailto:erik at linnearad.no]
> > Sent: 18. februar 2006 12:48
> > To: typo3-marketing at lists.netfielders.de; rasmus at bee3.com
> > Subject: National TYPO3 sites (marketing) - guidelines/how to 
> > use TYPO3 CI
> > 
> > This question was somehow put on the table in this
> > thread/post in teams.typo3.org.
> > 
> > news://news.netfielders.de/mailman.1118.1140168392.3122.typo3-
> > team-typo3org@
> > lists.netfielders.de
> > 
> > I quote some of it.
> > 
> > ---- From my own post ----
> > Shouldn't it be made some guidelines for making national
> > TYPO3 sites. If they are using the design and logo of 
> > typo3.org/typo3.com they will look somehow official, and 
> > should have a look thats "approved" by the association.
> > 
> > I think national TYPO3 sites should give the same impression
> > and still be easy to distinguish from typo3.com/typo3.org
> > ---- End ----
> > 
> > And a part of Robert's answer
> > 
> > ---- quote ----
> > Yes (to the first point)
> > 
> > We also have to distinguish between typo3.com clones and
> > typo3.org clones.
> > While it makes sense having marketing focussed websites in 
> > different countries, I don't think that it makes sense having 
> > a second typo3.org.
> > That's why I recently prepared all extensions on typo3.org 
> > (including TER2) to support multiple languages so we have the 
> > option in the future to offer typo3.org in other languages too.
> > ---- end ----
> > 
> > I think we need to use the momentum the new design, relaunch
> > of typo3.com/typo3org and the version 4 give us, and try to 
> > launch national sites where it could help to promote TYPO3 
> > (and build local communities).
> > And do a redesign where there are national sites already. I'm 
> > planning one in Norway.
> > 
> > But before we each on our own turf, is making our own design,
> > with great potensial to spoil the new CI we should do/discuss 
> > following:
> > 
> > 1. Make guidelines how national sites/semiofficial sites
> > should be designed compared to typo3.com. My opinion; give 
> > the same impression, but still be easy to distinguish from 
> > TYPO3.com. Maybe different picture/language is enough. Maybe 
> > different colour on the topmenu. I think Rasmus and the 
> > design team should take the responsibility making these guidelines. 
> > 
> > 2. Who are allowed to set up national/semiofficial sites with
> > an "approved"
> > design. Maybe it's not important whom, but I think they have 
> > to commit to have the site up and running, update it and to 
> > cooperate with the national press contact, typehead and user groups.
> > 
> > Maybe it's other topics to discuss.
> > 
> > I don't know if this is the best list to discuss this topic.
> > 
> > Ciao
> > 
> > Erik Svendsen
> > www.linnearad.no
> > 
> > 
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