[Typo3-marketing] Marketing Worksshops vs Action

[Daniel Hinderink [TYPO3]]

Hi Sander,

> Yes I agree that it's good for TYPO3 branding and marketposition to do
> local (national) marketing.
> No I don't agree that there is no task for the Association in this.

OK

> But 
> this might be cause I see global marketing somewhat different then
> others. Like Kasper and Daniel attending/speaking @ Linuxworld is both
> local and global.

I just wrote that I understand that it does not lie with the
responsibilities (or possibilities) of the Association to cover the expenses
of such a national meeting.

Things like appearing at LinuxTag are either sponsored (Kasper was sponsored
by Open Source Press) or paid for by myself in my case.
I also don't think it is a problem to go on doing it like this for the
foreseeable future, unless we would have to go somewhere more distant or
more frequent, or both.

> Me attending Gilbane Conference or CMPros Summit is
> also local & global marketing. So I think they strengthen each other and
> both are needed. For who is interested I wrote a piece with my views
> about this earlier to this list which I have attached again.

Obviously the Association does not have the resources at present to do most
of what you would like it to do and must concentrate on what is most
important. I also think it is more effective to look at what you are
proposing and try to think of how to find volunteers able and willing to
take over these tasks, in order to get them done.

> For global marketing is not much money needed and I think we should
> spend some Association money on it, lets say about 6% of the anual
> budget. Creating strong UG's and local portals for the US, South
> America, Australia and Asia is part of it in my view.

Isn't that something that should be done by people in those
countries/regions with help from consultancies in more mature markets?

As with Michelle's plans for the US portal, it also seems to me these things
are best done by locals.

What do others think about using Association funds for marketing purposes
such as Sander proposes?

> Imho opinion pure local marketing is simple cause al about visibility
> and giving information. Just define your strategy, raise the money and
> implement your strategy into action, which what is lacking untill now.
> In Holland we formed a new T3 Group of volunteers and will raise money to:
> - built a brand new TYPO3 portal on www.typo3.nl which is localised on
> our market
> - have a joined advertisement campaign on the web and in magazines
> - will start our own TYPO3 merchandise shop
> - will attend trade-fairs together
> - organise besides the UG days a real Dutch T3 conference
> - talk with an American publishing company about translation of the
> 'official' book but add Dutch community and consultancy information to it.
>
> Maybe somebody can explain me what a face to face meeting can add to the
> ideas and knowledge we already have?

I would have thought there is room for improvement, but your vote is now
clear, thanks.

Cheers

Daniel

-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org