[Typo3-marketing] Marketing Worksshops vs Action

[Sander Vogels]

Hi all,

Yes I agree that it's good for TYPO3 branding and marketposition to do 
local (national) marketing.
No I don't agree that there is no task for the Association in this. But 
this might be cause I see global marketing somewhat different then 
others. Like Kasper and Daniel attending/speaking @ Linuxworld is both 
local and global. Me attending Gilbane Conference or CMPros Summit is 
also local & global marketing. So I think they strengthen each other and 
both are needed. For who is interested I wrote a piece with my views 
about this earlier to this list which I have attached again.
For global marketing is not much money needed and I think we should 
spend some Association money on it, lets say about 6% of the anual 
budget. Creating strong UG's and local portals for the US, South 
America, Australia and Asia is part of it in my view.
Imho opinion pure local marketing is simple cause al about visibility 
and giving information. Just define your strategy, raise the money and 
implement your strategy into action, which what is lacking untill now. 
In Holland we formed a new T3 Group of volunteers and will raise money to:
- built a brand new TYPO3 portal on www.typo3.nl which is localised on 
our market
- have a joined advertisement campaign on the web and in magazines
- will start our own TYPO3 merchandise shop
- will attend trade-fairs together
- organise besides the UG days a real Dutch T3 conference
- talk with an American publishing company about translation of the 
'official' book but add Dutch community and consultancy information to it.

Maybe somebody can explain me what a face to face meeting can add to the 
ideas and knowledge we already have?

Regards, Sander
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