[Typo3-marketing] Marketing Workshop Organisation

[Daniel Hinderink [TYPO3]]

Hi,
 
>> Sorry to pee in the pool.
> 
> No problem with that. This is how we get the 33° water temperature ;-)

LOL
 
>> I guess there is a international demad for
>> this kind of topic.
> 
> I know, but there is a national demand as well.
> So we need something like a set of basic rules everbody has to follow but
> for each national market there will be different rules in addition.
> i.e. you can't follow the same marketing concept in US that might be working
> in Germany.
> 
>> I would highly suggest to make clear, that we need to have more
>> longterm planning and not pure actionism.
> 
> Well - I personally prefer a bit of actionism to tenacious officialism.
> And as far as I understood the long term planning has already been done.

Not that I know of?! t3brand doesn't forego marketing issues in that sense
and the planning and activity part is not here yet as well. I guess I need
to explain that one a little bit more?

> So now we have to put things into action.

I am afraid there is lots of planning needed as well.

>> It would be nice to have a general role definition of all those
>> activities before that.
>> 
>> Who will pay the location?
> Two possible options:
> 1. Everybody coming to the meeting could pay a small fee. Don't have the
> prices yet, but for the Queens hotel in Karlsruhe it would be about 50 EU
> per day. You could regard it as kind of sponsoring.
> 2. The association could pay the location if there will be something like
> gross profit from the TYCON3.

The idea was to spend the funds of the association primarily on development
issues, I thought that is also what everybody expected. It certainly is what
the Association was founded for and has been talking about all along.
 
>> What is the legitimation of such an event?
> You are not seriously asking this question?
> You can't do everything just by using some mailing lists.
> Two days of intensive examination and discussion will be much more
> effective.
> And we can expect that only people who are really interested will come,
> since you won't invest two days just for fun.

Well, this was an idea at the last snowboard tour, to hold 3-4 meetings per
year. Anyway, I personally don't _need_ that marketing meeting.

I just don't think there is lot happening with TYPO3 marketing in many areas
and since the Association (and much less me alone) is able to tackle that
task, I thought that it would be nice to ask if the community would like to
make a fresh start in that area.
 
>> Which Output will be produced?
> As far as I understood:
> Basic marketing rules for the product TYPO3.
> Definition of target groups and possible solutions how to "tackle" them ...

My first shot would be, that the meeting could serve to find out what could
be done together, that the consultancies can not do themselves.
For example market research, or press communication, or TYPO3.com content,
or TYPO3Live, or demo.typo3.com, product comparisons...

>> Who will be able to use the output.
> Everybody who is into marketing TYPO3 related products and services.

Exactly.

>> And so on.
>> 
>> I am quite confused about all those actions...
> Don't know where the problem is.
> Daniel asked for a meeting and I offered to organize a location.
> What's so confusing about that?

It was so nice and quiet here before :-)

Cheers

Daniel

> 
> Joey
> 
> 
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-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org