AW: AW: [Typo3-marketing] Logo redesign

[AGENTUR S: Jean-Marie Schweizer]

> TYPO3 and the comunity is measured by quality of the product, 
> features added and community support first second and third. 
> I doubt that the introduction of a new logo would help win 
> customers very much.
 

I agree. Hence my point with going all the way.



> The committee, which is not very much set yet makes a 
> recommendation. The decision should be taken by the people 
> who have been working with TYPO3 for the longest time, which 
> variants are eligible. Then finally we could poll the community.


I agree completely. It would be best if the desire for anything comes from
'high above'.


> If it is only a soft makeover (which i also favour), then we 
> probably can make things easier.


Of course it will be easier but also will not have much of an impact.


> >> A new version of the logo and .com will hopefully be able 
> to sustain 
> >> the same sense of design quality that they had three years ago.
> > 
> > The point would have been to rethink the whole design.
> 
> Is that really necessary? Isn't the price much higher than 
> the benefit?


Oh no... Generally the price is much higher the way it works now. Patch it a
little here, then a little there. There is a lot to learn from corporates as
far as structure and design/communication standards. TYPO3 would benefit
greatly from that.


> > Well, that's where I disagree. It's actually more about 1.4 through 
> > 1.5.5 than it is about the logo redesign. But to honor your 
> request, I 
> > broke it apart and put it here:
> > 
> > 
> http://association.typo3.org/wiki/index.php/Logo_Redesign_Around_the_Logo
> 
> Then the thread should be called "brand building" and we 
> should dicuss that generally first, bevor decend into matters 
> like the logo.


You're are right. I apologies for stepping the foot in by bringing up the
logo design where essentially it is about brand building. Judging the little
time at the marketing meeting and the fact that I'm new and I have not
proven myself to be a reliable source I wanted to get a feeling how much
desire there is to take TYPO3 to the next step (as far as CD/CI/CC goes).

Jean-Marie