AW: [Typo3-marketing] Logo redesign

[Daniel Hinderink]

Hi JMS,

>> Another bit is the Type face "DIN" for TYPO3. As nice and
>> clear as it is, I have heard criticism (e.g. By Emile from
>> Netcreators) that is not a free font.
>> 
>> However, should we change to another font, I would like to
>> recommend going for a similarly reduced and classic-modernist
>> impression, as they wear out a lot slower than more flashy ones.
> 
> 
> Bying a font doesn't cost the world. I agree on finding a different font but
> not because the current one costs something but to find a better font. Just
> don't make the mistake to force a free font on something so important to
> safe a couple hundred bucks.

I guess Emile will want to say something about this.
Other than that, i got very positive feedback for the current choice of the
font and i find it's neutrality given the many contextual fonts it is being
used with convincing. It just stands against any kind of surrounding.


> 
> 
>> Generally, we have to make sure that a new logo is improved
>> in a manner that will not let the old one look entirely
>> outdated, but has some strong relations to it, i.e. By
>> keeping the shape of the Logo (the three layers), using a
>> similar font and so on, so that it remains a soft refresh,
>> not a harsh redesign.
> 
> I agree if you choose scenario #2 but also consider, the race around the
> TYPO3 mascot has started. What will that do to the logo and the design?

Probably not much, since it will not used with the same
prominence/consequence.

> 
> 
>> The reason is that we will not be able to switch to a new
>> logo in all applications and materials like a company can. It
>> will take many months before it will have replaced all
>> actively used materials. Look at typo3.demo.com, it still
>> uses a logo that was replaced three years ago.
> 
> 
> There is no difference to a company in that matter. For most companies,
> especially with scattered structures, it takes months to switch. Same with
> TYPO3. You'd have to allow some time to prepare.
> 
> I wouldn't see a complete make over in less than two years, starting now.
> This includes preparation for a countdown on changing all the designs on one
> day. A good way to show the power of TYPO3 that you can do such things
> (technically).

TYPO3 and the comunity is measured by quality of the product, features added
and community support first second and third. I doubt that the introduction
of a new logo would help win customers very much.

 
>> Finally it seems fair to acknowledge, that the current design
>> of .com and the logo are an integral part of the marketing
>> success that TYPO3 has had and the project is deeply in debt
>> to Daniel Schubert for making it.
>> Unfortunately he is now with a major company doing product
>> design and has no more time to influence a rebirth of his designs.
> 
> 
> It's always hard to criticize something because you don't focus on the good.
> I do acknowledge the work that has been done. If I didn't I wouldn't have
> brought it up and let it be.

I just wanted to make that remark and make this name known to those who
don't know.

> 
>> Please also make sure that you are mentally prepared to let
>> Kasper have the last word of using a new version or not, when
>> you have made it. In that sense: please make a proposal.
> 
> 
> My first intention with my proposal was to find out who has the last word
> and what is the opinion of the marketing group in general. That's why I
> didn't agree on creating a new logo even if some seemed to have that
> impression but I'm sure whoever was at the marketing meeting will remember
> what was discussed.
> 
> On that matter I will be fine with the last word as it seems now that there
> are more supporters to a quick remake than to a thought through make over.
> 
> Since the discussion is still going on I am hoping for more support on the
> 'go all the way' scenario (what about you Martin Boucher?).

The committee, which is not very much set yet makes a recommendation. The
decision should be taken by the people who have been working with TYPO3 for
the longest time, which variants are eligible. Then finally we could poll
the community.

If it is only a soft makeover (which i also favour), then we probably can
make things easier.
 
>> A new version of the logo and .com will hopefully be able to
>> sustain the same sense of design quality that they had three
>> years ago.
> 
> The point would have been to rethink the whole design.

Is that really necessary? Isn't the price much higher than the benefit?
 
>> Two more organisational requests: please transport your page
>> to the Association WIKI and make it a sub-page to the
>> Communication committee.
> 
> 
> Done: http://association.typo3.org/wiki/index.php/Logo_Redesign

Thanks.

>> Also I would like to ask, that you take off items 1.4.
>> through 1.5.5 And put them on separate pages as their scope
>> seems to be too wide for the logo-page/discussion.
> 
> 
> Well, that's where I disagree. It's actually more about 1.4 through 1.5.5
> than it is about the logo redesign. But to honor your request, I broke it
> apart and put it here:
> 
> http://association.typo3.org/wiki/index.php/Logo_Redesign_Around_the_Logo

Then the thread should be called "brand building" and we should dicuss that
generally first, bevor decend into matters like the logo.

>> Thanks again!
> 
> No problem. I'll at least have another example of redesign challenges for my
> partners, colleagues and students.

I am aware that this discussion and a soft redesign is worth the effort.
Thanks again for doing that!

Cheers

Daniel


> 
> Jean-Marie
> 
> 
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