[Typo3-marketing] Another marketing paper

[Daniel Hinderink [TYPO3]]

Hi,

I can't help but agreeing with and supporting this idea :-)

That's another reason for introducing shared data sources across
installations, like with news.

Cheers

Daniel


> Hi Michelle, dudes & dudchesse,
> 
> In my piece I suggest to start in each continent an TYPO3 portal where
> at least -besides lots of general T3 stuff, all information about the
> local/continental market can be found. Now if you search in the US you
> find -apart from Mitka & Castricon Coding- only references like;
> "TYPO3 is a free Open Source content management system for enterprise
> purposes on the web and in intranets. ... das vielleicht erfolgreichste
> (Open Source) Content Management System im deutschprachigen Raum. ..."
> Well this way it really feels that you visit Europe!
> 
> So bundle the agencies, hosting facillities, references, participations
> on Fairs, news, tec-news etc on one portal: www,typo3.us. Everything
> with the tone-of-voice of the continent, in this case the US. It's not a
> very heavy task to do and the effect will be that it already starts to
> feel more American. I agree with Daniel to leave politics out but I
> suggest you think out some economic psychologic marketing touch. A
> slogan like 'The New Frontier in coding' or 'The New Deal in Software'
> make it feel American. You know what I mean, for Christ sake hang some
> Stars & Stripes on the site! ;-) Remind yourself that Honda (Akura) is
> the biggest car manufacturer and seller in the US for years now. Once
> the Japanese were laughed away for their Asian looking toycars but
> finally economic arguments won it from American sentiment under consumers.
> 
> With this portal you give yourself an american tool that you really can
> promote. You might give attention to other OSS to that people might know
> like Wikipedia, Linux or even SugarCRM or Moodle. Make it look like a
> force that one cannot deny anymore. Refer to worldwide numbers regarding
> T3, like countries served, names of big corporations that use it (Cargil
> Cerestar, VW for example), numbers of installations etc.
> 
> I still believe that LAMP based software is gaining momentum in the US.
> PHP once was a dirty word, now I see all these small corps at sites like
> www.64bit.us, I see IBM, Corel and others investing in OSS and giving
> patents into the open. Imho it's all just a matter of time and so you/we
> should just start working on the matter.
> 
> Ciao, Sander
> 
> Georg Kuehnberger wrote:
>> Hi team,
>> 
>> At 00:36 27.04.2005, Daniel Hinderink [TYPO3] wrote:
>> 
>>> Hi Georg, hi Michelle.
>>> Nice list Georg!
>> 
>> Thanks;
>> 
>> Aside from all the previous mentioned practise / ideas / plans / issues
>> I seem to have FORGOTEN ONE MAJOR and actually VERY SIMPLE task to be
>> fullfilled by ALL of US:
>> 
>>         Let's post all od our sucessfull AND un-successful TYPO3-related
>> marketing-actions -strategies -whatever, we/you carried out
>> locally/nationally, here on the list, linked to examples, papers, whatever;
>> 
>>         So all list-attendies might share, praticipate in and leverage
>> the collective TYPO3 mkgt-knowledge AND practical experience. (which, of
>> course also requires that all the list-lurkers should wake up and move
>> their butts towards action;).
>> 
>> Could we agree upon such a practice &
>> Could YOU (YEP - YOU, the reader aka .."man in the mirror") please be
>> the first to follow up on my previously sent short list, with your
>> experiences & tips on WORKING and NOT-WORKING Marketing-Exercises ?
>> 
>> Up until now, AFAIR, there have been less than a hand full of postings
>> doing the above, that is sharing knowledge ...
>> 
>> regards georg, reflecting the current's discussion feedback and being
>> dissapointed by the low response rate;
>> 
>> WHY: See, it's a matter of fact, that we ALL can't afford / organize a
>> global & professional Produkt- / Markting-Manager /- Departement.
>> In addition, IMHO we don't even want such a thing on a global level
>> (except brand- and core-dev-issues), because it probably would be of
>> little value / or even contraproductive for the fact that it won't match
>> our local market's needs. ( experienced myself for years at Philips @
>> Amdam, Wash, Taipei, Vienna ).
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>> 
>> 
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-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org