[Typo3-marketing] Another marketing paper

[Sander Vogels]

Hi Michelle, dudes & dudchesse,

In my piece I suggest to start in each continent an TYPO3 portal where 
at least -besides lots of general T3 stuff, all information about the 
local/continental market can be found. Now if you search in the US you 
find -apart from Mitka & Castricon Coding- only references like;
"TYPO3 is a free Open Source content management system for enterprise 
purposes on the web and in intranets. ... das vielleicht erfolgreichste 
(Open Source) Content Management System im deutschprachigen Raum. ..."
Well this way it really feels that you visit Europe!

So bundle the agencies, hosting facillities, references, participations 
on Fairs, news, tec-news etc on one portal: www,typo3.us. Everything 
with the tone-of-voice of the continent, in this case the US. It's not a 
very heavy task to do and the effect will be that it already starts to 
feel more American. I agree with Daniel to leave politics out but I 
suggest you think out some economic psychologic marketing touch. A 
slogan like 'The New Frontier in coding' or 'The New Deal in Software' 
make it feel American. You know what I mean, for Christ sake hang some 
Stars & Stripes on the site! ;-) Remind yourself that Honda (Akura) is 
the biggest car manufacturer and seller in the US for years now. Once 
the Japanese were laughed away for their Asian looking toycars but 
finally economic arguments won it from American sentiment under consumers.

With this portal you give yourself an american tool that you really can 
promote. You might give attention to other OSS to that people might know 
like Wikipedia, Linux or even SugarCRM or Moodle. Make it look like a 
force that one cannot deny anymore. Refer to worldwide numbers regarding 
T3, like countries served, names of big corporations that use it (Cargil 
Cerestar, VW for example), numbers of installations etc.

I still believe that LAMP based software is gaining momentum in the US. 
PHP once was a dirty word, now I see all these small corps at sites like 
www.64bit.us, I see IBM, Corel and others investing in OSS and giving 
patents into the open. Imho it's all just a matter of time and so you/we 
should just start working on the matter.

Ciao, Sander

Georg Kuehnberger wrote:
> Hi team,
> 
> At 00:36 27.04.2005, Daniel Hinderink [TYPO3] wrote:
> 
>> Hi Georg, hi Michelle.
>> Nice list Georg!
> 
> Thanks;
> 
> Aside from all the previous mentioned practise / ideas / plans / issues 
> I seem to have FORGOTEN ONE MAJOR and actually VERY SIMPLE task to be 
> fullfilled by ALL of US:
> 
>         Let's post all od our sucessfull AND un-successful TYPO3-related 
> marketing-actions -strategies -whatever, we/you carried out 
> locally/nationally, here on the list, linked to examples, papers, whatever;
> 
>         So all list-attendies might share, praticipate in and leverage 
> the collective TYPO3 mkgt-knowledge AND practical experience. (which, of 
> course also requires that all the list-lurkers should wake up and move 
> their butts towards action;).
> 
> Could we agree upon such a practice &
> Could YOU (YEP - YOU, the reader aka .."man in the mirror") please be 
> the first to follow up on my previously sent short list, with your 
> experiences & tips on WORKING and NOT-WORKING Marketing-Exercises ?
> 
> Up until now, AFAIR, there have been less than a hand full of postings 
> doing the above, that is sharing knowledge ...
> 
> regards georg, reflecting the current's discussion feedback and being 
> dissapointed by the low response rate;
> 
> WHY: See, it's a matter of fact, that we ALL can't afford / organize a 
> global & professional Produkt- / Markting-Manager /- Departement.
> In addition, IMHO we don't even want such a thing on a global level 
> (except brand- and core-dev-issues), because it probably would be of 
> little value / or even contraproductive for the fact that it won't match 
> our local market's needs. ( experienced myself for years at Philips @ 
> Amdam, Wash, Taipei, Vienna ).
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