[Typo3-marketing] Another marketing paper

[Michelle Heizer]

Hi Patrick,

> While Kasper was in Québec City last Autumn, we had a discussion about the
> US penetration of TYPO3 and my point of view was really close to what you
> explained about the "Not invented in America" syndrome...

Sad, but true. I've often wondered how other countries viewed this syndrome
or if they even know about it.

> In a way, you're confirming my assertion. It will be a hard sell in the US.
> 
> I also know that one of the negative point some consultancies, here in
> Québec(Canada), invoke for not choosing TYPO3 is that they are afraid that
> other consultancies could "steal" their clients since there's no string
> attached with the product. All those homemade CMS made by consultancies are
> guaranty for them that they will keep their customers... In a way they're
> not driven by quality of service but by tie-in. I could be wrong on that one
> since I'm not really on the consultancy scene but at least I've had that
> impression.

Another good point that I hadn't thought about, but I think you are right.
Consultancies are always worried about keeping their customers because
that's what keeps them going.

On the plus side, if we know what we are dealing with, the strengths and
weaknesses of T3, consultancies and the US market, we can penetrate the
country better. This is why I'm thinking out loud. :)

Michelle