[Typo3-marketing] Another marketing paper

[Sander Vogels]

Hi G,

In a way this sounds partly as my piece dude!

Ciao, Sander

Georg Kuehnberger wrote:
> Hey Michelle, team,
> 
> Just a few thoughts from the other side of the ocean, in the attempt to 
> answer Michelles "question"
>  > Let me know what your thoughts are on this, or if you have any 
> questions or
>  > concerns about marketing to the US market.
> 
> I'd like to suggest:
> 
> DO:
> ===============
> - Create and take constantly care of a local/nationwide network of and 
> for OpenSource- / Webdevelopement- / TYPO3-"affin"-persons / -organizations
>     - Programmers, Web-Developers, SysOps, eBusiness- / Online-Managers, 
> Marketing-Persons, OpenSource "affin" clientele (which-ever those are in 
> your market
>     [seems SME's])
>     AND 
>     - organize meetings, events, and PR around it,
>     AND
>     - DO co-operate between agencies, rather than kicking each other's 
> butt,
>     AND
>     - DO focus on professionals, rather than amateurs
>     [ a Boing 747 is neighter flown nor landed by amateurs ]
> 
> - Team-Up with, or establish a DECENT Hosting-Service (with Help-Desk), 
> offering the ASP-quality and cost-effiiency required by your clientele, 
> AND make sure they "support" TYPO3 in professional manner.
>     [ in AT, we feature qualified (following certain standards) 
> TYPO3-Hosters in a special way on the TUGA-site ]
> 
> - Group up with OpenSource-, Linux-, PHP- ... minded people.
>     [ translates into "business by likeminded spirit" ]
> 
> - Offer white-papers for and hold speeches at ALL web-related 
> conferences / fairs / gatherings, attended by local IT- & management-staff.
>     [ and push OpenSource and TYPO3 there ].
> 
> - Do active PR (viral AND classical).
>     [ it's not THAT expensive, you might be surprised ]
> 
> - Write articles and offer them to local & national it- and 
> business-magazines on ALL web-realted subjects you're expert in and 
> TYPO3 and its possibilities especially:
>     [ that is "opensource" your know-how ]
> 
> - Talk to major advertising agencies, offering the perfect 
> no-strings-attached CMS, called (you guessed it);
>     [ I dislike this approach, but I do know it works ]
> 
> - Talk to major IT-companies
>     [ offers quite a lot of fun, experience and even more good contacts 
> & sometimes deals ]
> 
> - GO for larger / wellknown clients, nationwide-brands, organizations, 
> rather than the S(M)B, who's requirements might be covered by something 
> like Frontp*** or Contrib*** ....
>     [ or start with a subsidiary of such larger clients ]
> 
> - ACT professional in all aspects of your TYPO3-related business and PR;
>     [ clear to many, ignored by even more ]
> 
> 
> CAUTION:  ;-)
> ===============
> Following the above steps, you might be faced with a vibrant 
> TYPO3-enthusiatic market withing 12 month - no guarantees, though ;-)
> 
> 
> 
> THINK:  [ a courageous outlook ]
> ===============
> - A major nation-wide copmpany would launch a press-release about a 
> recent project done with TYPO3 ( where the TYPO3 part was yours );
> - A major IT-company (Redhat, IBM, .... ), would bundle (or recommend) 
> TYPO3 with their product.
> 
> 
> Hope you enjoyed the reading;
> 
> 
> regards Georg, ( again, heavily tempted to move his place of residence 
> back to the US; unfortune the current "nations spirit" does not match 
> mine )
> 
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