[Typo3-marketing] Another marketing paper
Daniel Hinderink [TYPO3]
daniel at typo3.org
Sat Apr 23 10:41:33 CEST 2005
Hi Sander,
>
> In Kitz I promised to write a brief article about my vision on the
> levels of marketing where imho the Association and the community should
> or could get involved in.
> It took some longer, on one hand due to some heavy personal thingies, on
> the other hand because the deployment of the T3 Association gives lots
> of food for thought. I see the tendency towards emphasizing on branding
> T3 where my starting point is a better worldwide structure as a solid
> base before you start doing this. In a sence structure creates trust
> which is indispensable for each brand.
I read your paper (twice) but have failed to find an answer to what your
proposed organisational model is in terms of responsibilities, workflow and
resources. It also seems this question is mostly serving the needs of
autonomy for local oligarchs, rather than some effective product
communication.
I guess there is a sense in such an organisation, but it surely isn't the
first step.
Cheers,
Daniel
--
Vice-Chairman
TYPO3 Association
http://association.typo3.org
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