[Typo3-marketing] Another marketing paper

Sander Vogels info at netcreators.nl
Wed Apr 20 23:58:05 CEST 2005


Hi all,

In Kitz I promised to write a brief article about my vision on the 
levels of marketing where imho the Association and the community should 
or could get involved in.
It took some longer, on one hand due to some heavy personal thingies, on 
the other hand because the deployment of the T3 Association gives lots 
of food for thought. I see the tendency towards emphasizing on branding 
T3 where my starting point is a better worldwide structure as a solid 
base before you start doing this. In a sence structure creates trust 
which is indispensable for each brand.

You can download the pdf here:
http://www.netcreators.nl/fileadmin/SHARE/docs/Four_levels_of_marketing_TYPO3.pdf

Please feel free to take it up for debate, maybe it can be Wikied at the 
Association pages. I hope to make it to the next marketing session but 
I'm affraid Munich or Zurich is way out of my possibilities the next months.

Ciao, Sander




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