[Typo3-marketing] News feeding and references

Wed Feb 18 16:51:03 CET 2004

Hi Michelle,

Nice to hear from you!

>>> As stated previously, I think one of the area that needs better care of is
>>> CMS shoot-out/comparisons web sites.
>>> (Ex: www.cmsreview.com , www.cmsinfo.org , www.opensourcecms.com)
>>> 
>>> Usually it's free advertising and people can evaluate the health of the
>>> community/support from these.
>>> 
>> 
>> I agree.
>> 
> I know the person running the CMS Review site. He was actually the person
> that videotaped the OSCOM presentation that my colleague gave last year
> about TYPO3. He was very anxious to get the site updated with more complete
> T3 information. I know he wanted us to help him update it but I was
> concerned about just giving him some information. Is there a way we can
> coordinate the release of this type of info so that it is consistent across
> the different sites? One way might be is to have a default short TYPO3
> description that gets updated with new releases that a typehead can just
> submit to places like this when they see them. Unfortunately, that may not
> always work since some places may need it in a different format.

I made a boiler plate that was sent to you typeheads with the press
releases. That would be fitting this job quite neatly.

>> Until then we have 3.6.0 to write about, but so far I have no reply fro the
>> typeheads on what they would like to see in that press release.
> 
> As far as the XHTML and CSS, I would like to not only see this showcased as
> an added feature, but *how* this makes TYPO3 better (or in the same league)
> as other large systems and *why* it is important. For example, in the US,
> many states, including the one I'm in, have passed laws that governmental
> institutions must not only make their Web sites compliant, but also buy
> software that is already compliant. For a long time, colleges and
> universities haven't even looked at using a CMS but now, because of this
> law, they are looking at an easy way to achieve compliance and
> accessibility. I am building a college site right now that is completely
> ADA/XHTML compliant and with the new version of T3, this has been very
> painless. :) I am sure that this applies for corporations as well. In fact,
> I read that Apple is working on getting their Web site XHTML compliant this
> year. :)

The problem is, that I can at this point not be sure that TYPO3 is 100%
XHTML compliant and barrier-free. In fact over on the dev list there is a
hot battle on about the way indexed Search is being rendered (which is not
barrier-free). You might argue that IS is not part of the core. But it is
part of TYPO3.org. Should we make sure that TYPO3.com and .org are compliant
first? I think it might be a good idea.

>> May be time to rethink the typehead thing as well and forget about the
>> titles.

I am glad it did spark at least some reaction to ask this question ;-)

> I think, at least for me, that it would be good to have maybe some goals and
> deadlines. I know it is not always easy for everyone to find the time to
> help out in the marketing project, but maybe if we set some goals, it would
> help us collaborate better. For example, if Daniel asked us to supply him
> with 3-4 (or whatever) projects/goals that we would complete each year, he
> could make sure that we were working on something he needed and it would
> help keep us on track. The list could include writing an article for a
> magazine, presenting at a conference, coordinating a T3 user group, etc. We
> could provide him with a report of our progress mid-year. And if we post
> what we are working on, maybe others in the list might want to help out.
> What do you think about something like this?

Good idea.
Number one should be to update your distribution list for press releases.

> Three things I'm working on now are:
> 1. Speaking at more conferences: I have one planned at the end of next month
> called HeLIX (Higher Education Learning eXchange) and will be presenting a
> T3 presentation. Hopefully I will have a very large one in either Washington
> D.C. or Phoenix, Arizona at the end of the year. I'm still working on
> locating all the conferences.
> 
> 2. Exhibiting at conferences: I am looking into buying a tabletop display so
> that I can take it to conferences and exhibit. Problem is that exhibiting
> can be very expensive (even several thousands of dollars). This is mostly
> why I've been sticking to presentations. :)

We (Kasper and i) will be exhibiting (and delivering speeches) at Internet
World in London and at the LinuxTag in Karlsruhe. More dates are to come.
Ekkehard Gümbel thought of showing up on CeBit Hannover, unfortunately I
can't make it until the book is finished.

> 3. Writing some T3 comparison lists: I'm trying to write a comparison list
> of features between T3 and other CMSes. I started this project since I have
> been getting a lot of questions from people who want to use TYPO3 but are
> already in a commercial CMS. They want to know what T3 has/doesn't have
> compared to their CMS. It's not easy getting commercial information so it's
> not going as fast as I'd like. I'll make these available when I'm finished.

We have just won a major pitch against Zope and I hope to get more info on
the reasons during the project.

Cheers,

Daniel

> 
> -- Michelle
> 
> 
> _______________________________________________
> Typo3-marketing mailing list
> Typo3-marketing at lists.netfielders.de
> http://lists.netfielders.de/cgi-bin/mailman/listinfo/typo3-marketing
> 

-- 

Daniel Hinderink
TYPO3 - get.content.right
Innovation, Marketing, PR
http://www.typo3.com

-- 
Es gibt kein richtiges Leben im falschen.

Adorno