[Typo3-marketing] Typo3 - Overall Communication Structure and Brand Protection

[Daniel Hinderink]

Hi,
> 
> I'm not really into marketing but am member of the communication committee of
> the recently founded TYPO3 Association, so maybe I can answer some of your
> questions.
> 
> On Saturday 25 December 2004 16:20, Andreas Buerki wrote:
>> Questions and Thoughts:
>> 1. I can't find a clear and understandable domain structure. Many sites,
>> "official" (.org and .com) and unofficial one's, with a lot of content.
>> Does a stringent and end-to-end structure exists in terms of domains, sub
>> domains AND content?
> 
> Generally typo3.com is marketing-related, intended for those who want to know
> what TYPO3 is (consumers, agencies, ...), while typo3.org is the developer
> resource acting as a tool for developers and a repository of documentation.
> 
> We are currently thinking about how to restructure both typo3.com and
> typo3.org to fit our current needs also taking the TYPO3 Association into
> account.

What exactly do you consider a stringent end-to-end structure? Do you have
any reference FOSS brands/systems?

>> 2. Are visual disabled persons respected? (= Accessibility vs. "Design".
>> See: http://www.oag.state.ny.us/press/2004/aug/aug19a_04.html Note:
>> Represent approx. 8-10% of population.) I haven't recognized this topic in
>> your index of the association. Usability only. Nor it has been demonstrated
>> to me on one of the "official" Typo3 domains.
> 
> It surely has not been considered at the current designs, but I think it will
> be respected in the upcoming redesign of typo3.com. As for typo3.org I
> haven't analyzed yet if there are any problems and how we would solve them.

Robert is right, a WAI compliant version is in the making.
 
>> 4.1. Are the various Typo3 domains under serious control (= fully owned) of
>> the Typo3 Association or of Kasper? Or, are they owned by individuals? If
>> so, what will happen in cases of e.g. bankruptcy of these individuals or if
>> they get mad one day?
> 
> The domains are owned by Kasper Skårhøj, controlled by the TYPO3 Association
> and hosted at netfielders solutions and ELIOS.
> 
>> I know, might be not the best way to introduce myself to you, but honest
>> and a little bit caring ;-)  Why? - Why not!

Time for some answers:
What target group do you believe to know best and what is the information
need for this group? Do you have any numbers of it's buying potential and
what it's key success factors are?

Cheers

Daniel