[Typo3-marketing] Re: TYPO3.com refresh

[altwies at pt.lu]

Quoting typo3-marketing-request at lists.netfielders.de:

B.) Ideas for Display
> Obvisouly all CMS vendors have a problem of making a comprehensive list of
> feautures. I think we should avoid trying that in the future, loose the 
> long
> list and concentrate on the most important arguments.
> I would like to brainstorm a little on how to get the message across the
> most attractive and effective way.
> Examples from other websites advertising software are also welcome.
>

Hi,


although i would prefer do this exercise in french, here is my quick and dirty 
proposition for the list of features and the respective advantages it gave to 
the users:

I think the demo (best on live CD, is every time impressive) and the 
presentation (pitch or website) should follow the same logic, you should only 
adapt the examples and the focus to the level of understanding (CEO, Marketing 
people or It Department), the origin/sector (public, commercial, edu) and the 
time you have.


1) Control over Licence, Costs and TCO (for the CEO)
	Open Source, GPL, Linux environnnment, low Hardware expectations
	Workflows and user rights management let you control your information
	no need for root in the hosting scenarios= cheap hosting
= good chance for a fast ROI


2) Power of the Community
	Number of installations, 
	developpers, 
	registered references, 
	extensions, 
	forums, 
	tutorials,
	multilanguage, 
	committes
	international Typo3 association !!
= gives assurance for longlasting investment, and you are not alone with your 
software and your problems



3) References, comparisons, case studies
	Exemples adpted to your audience :
		Examples of relevant websites
		Examples of relevant ecommerces
		Examples of relevant Intranets and Extranets
		Examples of relevant Governemnet sites (germany has a lot 
references, WAI respect,)
		Examples of relevant Educational sites (Laval, paderborn, 
austria, CNED, ..)
	1-3 Case Studies or Comparisons relevant for your audience 
= Flexibility

4) Standards, Evolution and Roadmap
	Respect of standards : XML, CSS, etc....
	Number of Typo3 Versions in last 3 years whith the changes of each 
version
	Roadmap of whats going next in Typo3 in the next 1-2 years	
=secure  and longlasting investment

5) Ease of use for End-Users (editors)(for me the hardest part)
	easy and role based interface
	lots of documentation ( Bring the 4 books in german, i'm waiting for 
the english one)
	Wizards
	Integration into "usual" Office Tools (import, export, MS Office, etc..)
	Online context sensitive Help in 40 languages
	Wyswig edition of contents (edit pro is really good in demos)
	orthographic correctors, etc..
	easy multilingual sites
	single sourcing, multi display of the same content
	easy editing of Forms !
	graphics manipulation tool included
	
=Userfriendly content editing even if you are updating a webpage every 3 month 
and it's not your main business (opposite to us)	
		


6) Ease of use for technical people (admins, developpers)
	multiple architectures possible
	Separate Contents from graphics from Developments
	Multiplatform
	Multi browser compatible (Fe and BE)
	Support from the community
	lots of Good technical documentations
	powerfull API
	no need for root in the hosting sceanrios= cheap hosting
	fast development
=	

7) Modularity and Flexibility
	multiple architectures possible
	separate Be and FE
	Extension Manager
	lots of Extensions
	API
	Typo3 has been used in very different environnemnts

8) Security
	Opensource - lots of installations gives you less bugs and security 
alerts 
	Backup
	Ldap integration
	very good user rights management
	Separate FE and BE
	Workflowsw 
=puts you in control of your information
	


9)  Scalability, Multiplatform
	Separate FE and BE
	separate Db and CMS
	Load Balancing
	Cluster
	PHP accelerators
	Case study of scalability (Smile did one in France)
=?


10) Online-Marketing friendly and interface Designer friendly(for the marketing 
department)
	online statistics included 
	Search engines friendly 
	dynamic flash files (wow!!)
	Golive integration
	freedom for the design(not another php nuke site)
	graphics manipulation tool
	DAM
	editors cannot change the nice layout, the designer made
= Typo3 is not only a techie tool, but lets creative people be creative

>