[Neos] WCM in 2017

[Rasmus Skjoldan]

> Am 17.05.13 14:16, schrieb Rasmus Skjoldan:
> 
>> Our question is simple and complicated at the same time: How do you
>> think enterprises will build and maintain their complex sites in 2017?
> 
> In 2017 all content management will be about relationships. mainly the
> relation between the content, its creator and the targeted audience. all
> content will be enriched semantically and the editor will be assisted in
> the lifecycle.

I agree quite entirely about this.

It's also one of Digital Clarity Groups notions at the moment.

> content will be displayed on many devices and thru many means (i.e.
> api). It will travel thru pipelines reaching its consumer on demand and
> in real time. the use of content will be content itself and comeback to
> the cms/cxm and can be glued on a analytic layer.

I think what we need to solve for this to happen is an interface concept that instills the behaviour of dealing with relationships. If we focus strongly on embracing social media more inside the CMS, users will be more socially active. Likewise, if we draw in planning of the relationships, our users will (if we do it well) grasp better such a more holistic view of relationship-building inside the software space. 

I do like the CQ way of campaigns and personas but it's way too restricted in terms of process for our needs. In my opinion, we should do something more generic and flexible than they do.

> i like to think of content as a multi dimensional geometric object that
> can be touched and moved on many dimensions, including time.

That's a good metaphor for it. The abstraction is good - we "just" have to deal with it in concrete UI's.

> the cms/cmx of the future will allow me to morph this object and design
> the relations and the model of its usage.

What do you think about the naming? There's a lot happening about that at the moment. Personally, I think CMS is still valid - it just needs to potentially embed both framework thinking, CXM, social media management etc.

> 
> hope this was kind of meta enough. :-)

Definitely :-)

Best,
Rasmus

> 
> olivier
> 
> ps: see
> http://buzz.typo3.org/people/olivier-dobberkau/article/five-thoughts-on-a-future-proof-cms/
> for a more short term vision.
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