[TYPO3-UG US] US Marketing Plan

[Michelle Heizer]

Hi everyone,

Several people have asked me about the US marketing plan and I wanted to
touch base with everyone to let you know a regional plan is in the
works. Over the past few months, I have been working with the marketing
team to map out a US plan of action that coincides with the overall
global marketing plan. This is our first marketing plan as a group and
it is my hope to build a strong foundation from which the US marketing
efforts can not only grow, but be sustained.

The first action item is to develop a US based portal website at
typo3.us. Currently, I have a timeline, survey, list of tasks and a list
of developers and agencies that I will be emailing in the next week or
two. That list is mostly drawn from TYPO3.org so if you aren't already
registered, please email me directly so I can add you to the list. I
will be asking for input and help for building this website. It is my
hope that it will become the central repository for all news items,
events, user group info, case studies and marketing materials. After the
website is built, I would like to move on to developing a network of
individuals for marketing initiatives based on everyone's individual
skill sets. In other words, I want to differentiate between writers,
designers, speakers, etc. so that we can quickly dole out tasks to the
right people as requests come into the group. This network will most
likely be produced as a direct result of our work on the website.

In the mean time, please be thinking about what your role in the project
could be, what you would like to see on the US portal website, and how
much time you can dedicate to the project. These are items I will be
asking on the survey.

If you have any questions or suggestions, feel free to drop me a line! I
look forward to working with you.

Thanks,

Michelle Heizer