[TYPO3-UG US] TYPO3 US: audience

[Michael Cannon]

I need to agree with Reuven's break down for projects. My company's  
work is fairly close.

Michael


PS: Any freelancers out here looking for work?

-----
Michael Cannon
Owner, Cannonbose
Tel    : +1 (206) 351-0159         Fax : +1 (802) 609-2776



On Nov 3, 2005, at 00:21, Reuven Cohen, Enomaly wrote:

>> Who is the site's primary audience?
>>
>
>
>
> For the TYPO3 projects we do at Enomaly we have found the decision  
> makers
> break down something like this. (This data is directly out of our CRM)
>
>
>
> 50% C Level (CEO, CTO CIO etc)
>
> 25%  Managers (Project, Account, etc)
>
> 15% Developers (web designer, programmers, etc)
>
> 10%  Do it yourselfers (none related industry people)
>
>
>
> Typical Project Size.
>
>
>
> C Level = $25k - $75k (nice profit margin)
>
> M Level = $15k - 25k (sweet spot)
>
> D Level = 10k - 15k (entry level)
>
> DIY Level = 2k - 10k (we don't typically don't do these projects,  
> probably
> better suited for a freelancer)
>
>
>
> Generally speaking I find the CTO, CIO, CEO types are more  
> influenced by
> what they read in a trade publication or heard at conference. They  
> to tend
> to be less effected by what they see on a given website, because  
> chances are
> they just don't have the time to do the research, they save that  
> for some
> lower level employee. We should probably use more traditional  
> marketing
> avenues for this type of audience, ie. print ads, pr, trade shows,  
> etc.
>
>
>
> Managers, developers and DIY's tend to be more information oriented  
> and do
> the research when selecting a CMS. I would say this audience should  
> be the
> focus of the website.
>
>
>
> Reuven
>
>
>
>
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