[TYPO3-UG US] This is just about perfect...

[Gabriel Anast]

I know these guys have funding, but they did one hell of a good job:

Press Release on News Forge by 'anonymous' (poorly written I might add):

http://www.newsforge.com/newsvac/05/11/01/1452238.shtml

Website (simple, colorful, their logo looks like something natural... 
not like a bullet (!?), and that list of topics in the navigation links 
is about as good as it gets):

http://www.alfresco.org/

Now I am not saying that they are a competitive offering, just that they 
have marketing down... if none of us ever makes it farther than their 
first page, I don't think it will matter, but that first page, and that 
press release... that is what we NEED to do for TYPO3.

Look down the page in the green NEWS box... these guys are the press 
release masters... Press Releases (and b2b conferences) are how middle 
managers and PHB's find out about... well, anything. They do not browse 
Source Forge,  Fresh Meat, or Slashdot... and they do not care about 
anything they cannot get a brochure or multi-page color ad about in the 
mail. AND... these guys control millions of dollars. Millions. I know. I 
WAS one for a couple years (what a nightmare!). I didn't control 
millions, but I did make the decision to buy a new accounting package 
($40,000 + $3500/year) for a $10M company that I worked for.

By the way, it looks to me that they ripped off the TYPO3 colors... 
what's up with that? Not only that, but they did a very nice job with 
them...

--gabe

-- 
I was made for lovin' you... --R'n'R Worship Circus