[TYPO3-team-core-v5] Feature Inspiration: Targeting and Personalisation

[Daniel Pötzinger]

I just watched a nice marketing Video from Adobe CQ in the header here and wanted to share it with the 5.0 team:
http://www.adobe.com/solutions/digital-marketing/web-experience-management.html

Imho it shows what CMS in the future (and now) need to be capable of - Its not anymore just building a website consisting of static content.
Its more of having a tool that allows me to manage and preview the website for the different target groups around the world...

For 5.0 something like this can be the feature that drives the demand to update - what do you think.

Some technical thoughts on this, that I wanted to share:
- there could be a flexible personalization / targeting container, where I can add multiple versions of a content based on targeting rules (such as selecting personas, locations, weather, time ...).. (And the (ESI) caching of this block supports different cachekeys based on the specified rules..)
-  the "visitor context" of a website could hold common (anonymous infos) like the geolocation, local-time, deviceinfos..
- after a user is authenticated he could be "mapped" to a certain persona (automatically)
- the frontend preview allows to preview the website in different contexts - I think Adobe solved this very well

Cheers,
Daniel