[TYPO3-marketing] TYPO3 Brand Name

[Nicolas Schudel]

Hi Sander, thanks for your insightful answer!

> There is absolutely no proof whatsoever that there should be a  
> relation between a brand name and what the product does in terms of  
> problem solving. People's minds tend to go from arousal,  
> recognition off a problem towards awareness off possible solutions.  
> In that stage they start looking out for porducts that help them  
> solve the problem so it is key that your brand is in their  
> awareness-set. That's why it's important to establish your brand  
> plus the link to it's strong problem-solving abillity. In becoming  
> a strong brand there are only a few things that are important, like  
> that it's easy remembered. TYPO3 does that, maybe just because it's  
> a strange name like Yahoo. Ofcourse it should not have a strong  
> negative connotation, so it's not SatanCMS (which would do good  
> ofcourse in the hardrock market) or something.
Right on. I concur with your arguments.

> But making a typo is something very common. Everybody has this each  
> day on our keyboards but do we find this so negative? No it's just  
> work in progress, just like TYPO3.
Try telling that to your client if they find a spelling mistake in  
their newly released print/web production. I've seen project managers  
dangling off trees because of a typo.

> I'm sure this has not any negative implication on world wide  
> marketshare.
Then it is my 'gut feeling' versus your 'sureness' :-)

> Imho we need more market-research before we can do the marketing.
Good point. I would enjoy working with you on this task. I'll contact  
you off the list so we can discuss.


Regards, Nicolas