[TYPO3-marketing] TYPO3 Brand Name

[Nicolas Schudel]

Thank you Juergen for your quick response. I never mentioned that a  
brand name must have a direct relation to a product - I agree that it  
doesn't. My argument is that the brand name, in the case of TYPO3,  
stands for something negative. Using your example, if Apple would  
have named itself "Mistake". As for the reverse psychology of "fixing  
typos" - I don't see any marketing effort that would support that  
viewpoint (correct me if I'm wrong).

The goal of my previous mail was to create awareness of a weakness to  
an otherwise great brand. If the members of the marketing team feel  
this is an issue worth looking into, I would of course volunteer to  
do so.

Cheers, Nicolas

On 09.11.2006, at 10:50, Juergen Egeling wrote:

> * Nicolas Schudel <nicolas.schudel at stoletheshow.ch> [061109 10:31]:
>> first impression. I have no proof that this is the case for newcomers
>> and would have to back my claim with the results of a survey. At the
>> moment it is a 'gut feeling' and may explain why TYPO3 is soaring in
>> Europe but not anywhere else.
>
> I heard from a company called apple, which is not selling fruits
> at all... Is it really a problem with TYPO3? You also could think
> of "fixing typos". Anyway: If you think its worth making a survey,  
> than
> feel free to do so.
>
> best
> Juergen
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