[Typo3-marketing] Marketing Workshop Organisation

[Steff Gracklauer]

Hi Daniel, hi folks,

before I'm going to holiday shortly my thoughts in addition.

I'm absolutely for it to let  marketing meetings happen every 3 or 4 months.
But I think, that smaller and national meetings are more dynamik and 
effektive.
(And maybe it gives us more ressources of people, because there are a 
lot of people and agencies who
read the list but who don't like to write in English. )

-Nationally we have rather the chance to gather more people (and also 
probably in a more binding way),
because it is easier to meet.

-Local differences regarding the communication strategies are stressed.

Principally, I would pursue two strategies:

-Standardisation, so that the product personality of TYPO3 is given 
worldwide and consistent. This is starting now..

-Differentiation to adapt the brand of TYPO3 stronger to the different 
national target groups...

In Kitzbühl or wherever the whole could flow together again.

I would enjoy this very much and I would like to help to organise this 
kind of meetings.

Greetings, Steff


Daniel Hinderink [TYPO3] schrieb:

>Hi folks,
>
>I was womdering if more of you would be interested in a marketing meeting,
>to discuss challenges and opportunities and to plan common action.
>
>I could think that would take place in fall, so meeting at the snowboard
>tour in february would start meetings every 3-4 months.
>
>Ideas, places, initiatives? Anyone volunteering to organise the meeting?
>
>Cheers
>
>Daniel
>
>  
>