[Typo3-marketing] Marketing Worksshops vs Action

[Daniel Hinderink [TYPO3]]

Hi,

Just two short remarks/questions.

> sorry for being late (in each meaning) and posting in short (tired).
> 
> to make it really quick (not really female, i know ;-) :
> first of all we have to realise, that the focus of the Association - today
> - is NOT the coverage of marketing agenda (except some events).
> therefore we either have to organise it ourselves or support the
> Association with the means to go for it.
> (maybe the announced transparency of planned budgets would help to confirm
> my statement...)

To make it as plain as possible: there are no budgets for anything but
development. Some expenses (transaction cost, legal, travel) are also taken
into account, but they are not budgeted in the first year.
The annual financial statement will give a meaningful overview over the
records.
 
> FACTS:
> 1.      goals
> we need the definition of the T3-marketing goals - nationally and
> internationally
> they don't exist by now. (TUGA just did it for AT in february 2005)
> one of the questions that has to be answered here will be:
> do we want TYPO3 to be a European product or an international one -
> internationally not by accident but by plan?
> 
> 2.      measures
> we need to define the measures to reach those goals - nationally and
> internationally
> they are not defined by now.
> 
> 3.      planning
> this includes: responsibilities, ressources, timeschedules, metrics, etc.
> guess that we (and the question now is: who?? the man in the mirrow?) will
> build task forces for each measurement
> 
> 4.      processes
> the organisation and way how it only can work (if it does) will be like
> federations work.
> the same way we will have to do the marketing as well as the procedures
> internally.
> 
> 
> DETAILS:
> regarding Marketing meetings:
> please start it all in your own countries (like the TUGs nationally).
> If we can settle that for more than 3 nations showing results, it makes
> sense to start working on an international base - which in my opinion is an
> Association topic - at least coordinationwise. Parallel the Association
> should find out about the countries, that are going to waste - if the goal
> is to have an international product by plan.
> 
> regarding Marketing topics:
> this covers much more than gimmiks and speaches @ fairs.
> we could imagine partnering models, marketing toolkits, press/newsfeed,
> international customer plattforms, just to mention some.. and much more....
> 
> 
> TO DOs:
> regarding points 1-4 the design of a rough concept is on its way to be put
> in writing.
> if it works out as planned, we are coming back to you in october 05, so we
> can start all togethe on our tasks in january 06.

How can people participate in that (if they can)?

> it will need: planning, setup, designing and executing - not only one skill!
> so, we need all of you!
> all who are interested in the future of TYPO3.

Thanks for getting this started, I hope it will gather some momentum soon.

Cheers

Daniel

-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org