[Typo3-marketing] Marketing Workshop

[Sabina Loicht]

I like the idea.

ad A)   so, we'll work on the figures for the Austrian market.
We'll set it up by our next TUGA-Meeting, 28.1.2005, and it'd be an 
Austrian cooperative work.
ad B & C) partcipation yes, if A's finished successfully.

Anyway, we have to take into account the various markets, we adress...
So, a possible outcome could be (very realistic in my opinion), that - 
after finishing A - B & C will mainly be tasks for the national marketing 
teams.
Maybe Sanders paper will be finished by that time and we can perfectly 
match these 2 things together.

Regards,
sabina


At 20:17 16.01.2005 +0100, you wrote:
>Hi folks,
>
>For those who did not listen, the idea has been coming up to make a small
>meeting as a marketing workshop. If you are a marketing/branding pro and
>feel like you want to invest a lot of work into TYPO3, than this is for you.
>
>Here is a preliminary agenda:
>
> >> My desire would be to take TYPO3 to the next step and start
> >> from the ground
> >> up:
> >>
> >> A. What is our position today?
> >> Market share, customers, target markets, key success factors,
> >> marketing channels etc.
> >>
> >> B. What are our options, taking our reseources into account?
> >>
> >> C. What are we going to do now and in the next 12 months?
> >>
> >> To make it more practical:
> >> A. I still have the SWOT analysis from T3BOARD04. I can paste
> >> it into the WIKI for discussion and start collecting
> >> marketing research data, so we can use some numbers to find a
> >> strategy.
> >>
> >> B. We should try to make a simple marketing plan with the
> >> four p's: product, price, place, promotion.
> >>
> >> C. We can plan (and hopefully execute) actions.
>
>I would offer to organise this meeting sometime in March or April.
>
>If you want to join, it is time to shout what you would like to contribute.
>
>Time and place is still to be decided, depending on the attendants.
>
>Cheers
>
>Daniel
>
>
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Wir hoffen, Ihnen mit dieser Information gedient zu haben und verbleiben
mit freundlichen Gruessen,

S. Loicht

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