[Typo3-marketing] TYPO3.com schedule and workflow

[Daniel Hinderink]

Hi folks,

Yesterday was the first Marketing meeting at T3BOARD05. I could not be
there, so some information deficit regarding TYPO3.com has become apparent.

The following questions have been noted in the protocol.

------ Forwarded Message
> 
> 1  TYPO3.com
> 
> ###########################
> 
> - the comunity is not informed about the status and the timeschedule -->
> Association!
> 
> - redesign-work is in progress --> status will be given by the
> Communication Committee.
> 
> - the plans are, that a lot of editors will import content on TYPO3.com,
> but nothing is fixed by now - neither witch content nor with responsible
> persons.

------ End of Forwarded Message

I sent the following mail to this list on 23.12.04 which was meant to answer
these questions. It seems it has been overlooked or got lost, so here it is
once more:


------ Forwarded Message
> From: Daniel Hinderink <daniel at typo3.com>
> Reply-To: TYPO3 Marketing <typo3-marketing at lists.netfielders.de>
> Date: Thu, 23 Dec 2004 12:34:28 +0100
> To: "typo3-marketing at lists.netfielders.de"
> <typo3-marketing at lists.netfielders.de>
> Subject: Re: [Typo3-marketing] TYPO3.com refresh
> 
> Hi folks,
> 
> Hi Sander and Michelle,
>  
>> On .com there are no other dutch consultancies listed but netcreators...
>> There are also very few educational references, but they are real.
> 
> I received no reply from you on this?
> 
> So onward with TYPO3.com:
> 
> Here is the list of To-dos:
> 
> 1. Template
> 
> I am waiting for some finishing touches to come from the demo site, then I
> will migrate a final version over to the testing tree on TYPO3.com.
> I expect this to happen no sooner than mid January.
> At the same time TYPO3.com (only) will be configured so that it will make
> use of a proxy for speeding it up. JH and Jan Wischnat will be testing
> template parameters for this purpose at Kitzbühel.
> 
> 
> 2. Contents
> 
> 2.1 Workflow
> I have copied the existing pages to a new tree, which already held the new
> start page with news-plugin and matching user accounts for Dominic and
> Sander.
> As for the practical progress of getting the new About-section done actually
> really and entirely: I would love to have some comments in writing
> (preferably on this list or in the WIKI) about the above by January 10th at
> the latest.
> 
> If anyone would like to volunteer for any of the sections to start writing a
> first draft, please send me an email after this date, so we can go into more
> details.
> I hope for these first versions to be finished by the end of January.
> 
> When a first version of each page is done (document-based, or by email) I
> will paste these in the "relaunch-tree" and grant access to all who want to
> help with editing and corrections.
> This should be finished by mid-february.
> 
> 
> 2.2 Editing
> 
> 2.2.1 About
> I think we should have a very short overview of the dimensions in which we
> describe the product, or rather, the perspectives of our visitors. They
> should match the sub pages.
> 
> 2.2.1.1 What is a CMS
> This should still serve as the primer. I think it should have three
> sections, each very short:
> A. Definition/Principles
> Separation of Contents from Design and Structure...
> B. Content Management at Work
> Diagram showing the Content Lifecycle
> C. System Elements
> There is a nice Diagram by Kasper, which has been beefed up by Dominic which
> we could use.
> 
> 2.2.1.2 Highlights
> We have been polling this matter on this list. I would like to point out
> just the top five (not in a final order):
> * price and license
> TCO and ROI, aspects of freedom
> 
> * usability/ease of use
> I would love to see a little flash-movie here
> 
> * feature-richness
> List of extensions, ten highlights
> 
> * freedom to extend and adapt
> Open architecture yet defined API, rate of new exts being published,
> 
> * huge installed base including top brands
> Just the numbers and link to references page
> 
> 2.2.1.3 Feature list
> We should look at CMS Matrix, OSCOM matrix, contentmanager.net matrix and so
> forth to get a comparable set, that are really informing people.
> 
> 2.2.1.4 Screenshots
> Still a classic. I think we have to make a a stronger point about
> customization, instead of the current listing of basic functions.
> 
> 2.2.1.5 Price & License
> I guess this mainly needs to be shortened and I have a collection of quotes
> from Forrester, Metagroup, Brodeur and a lot of others on this matter, that
> will help to show what advantages F/OSS-Software has and why TYPO3 is a very
> good example. Anyway, it will get a lot less emotional than it is now.
> 
> 2.2.1.6 Association
> This is the backbone info on the organisation standing behind it. It will
> get more info during next year, but I don't plan on doing something about it
> in this run.
> 
> 2.2.1.7 History
> I am thinking of moving this to .org. Comments?
> 
> 2.2.1.8 Snowboard
> This should become "Events" or "Conference" (?)
> 
> New Pages:
> 
> 2.2.1.9 Performance
> This is George's suggestion, which I think is very good and should go after
> Screenshots, before price and license.
> Content has been discussed in the respective thread.
> 
> Obviously I would like to discuss the About Section with you first. I have
> put this structure up in the WIKI at:
> http://association.typo3.org/wiki/index.php/TYPO3.com#.5B.5B2._Product_commu
> nication_on_TYPO3.org.5D.5D (watch out, different numbering)
> 
> The other sections (Customers, Demo, Support, Contribute) will need some
> editing as well.
> I will write another list on all of them after Christmas, as they seem less
> pressing or already in progress.
> 
> Merry Christmas!
> 
> Daniel
> 
> 
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> Typo3-marketing at lists.netfielders.de
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> 
> 

------ End of Forwarded Message

I will inform the attendants at the final marketing meeting on Friday again.

Cheers

Daniel