[Typo3-marketing] ShouldRead ...

[Georg Kuehnberger]

The below is IMHO a
ShouldRead in case you have not done yet; ( just stumbled across it, and 
have not seen any mentioning on this list yet  ... );
	http://www.hartman-communicatie.nl/hap2/binaries/Documenten/Results_Quest_2004_draft.pdf

YUP, it's EC/NL centric, though IMHO the questions and answers apply 
globally (though I do have my doubts about the small sample of answers);

enjoy, cheers georg
PS: Anybody to share links / ressources to similar Marketing- and Strategy- 
Material ?


QUOTES:

Integration with other systems (25) is to be considered the most difficult. 
Migrating old content is the 'second best' problem (19) in relation to 
content management.


User friendliness (46) is considered to be very important for the coming 
period. Integration, the most mentioned problem in question 3., is also a 
trend; integration with document management and record management (40), 
Office products (32), and portals and application servers (32). Many 
respondents see open standards (26)
as a trend as well.

With a score of 28, Zope/Plone is the most known cms. Microsoft and Typo3 
(both 21), and Interwoven and Vignette (both 20) follow.

Most respondents use, or consider using, an e-mail management (26), 
document management (22) and search engine/information retrieval system 
(22) as well.