[Typo3-marketing] Another marketing paper

[Daniel Hinderink [TYPO3]]

Hi Michelle,
> 
>> I am meeting a marketing pro from LA in the first week of may and I hope he
>> will come up with some useful suggestions.
> 
> That's great! Let me know how that goes.

Sure, I hope to hook you up, if he does have interest in helping out.

>> Generally, I think there are three next steps:
>> 
>> - finding agencies that are interested in promoting TYPO3 on the east and
>> west coast, plus probably somewhere around Chicago, Detroit etc.
> 
> I *think* I have this covered. I have a few consultancies interested in
> helping out. If there are any others, please contact me off-list.

That's great. May be we should mail together with them and ask what kind of
support they would like to have.

 
>> - identifying the five most important trade shows and researching price and
>> discounts/special programmes for open source projects. Thos could include
>> conferences like those on MySQL, BSD, where a booth is rather cheap and all
>> the nerds can be reached.
> 
> Ok, that is now my next task. I want to target the larger IT-related
> conferences. Even if we can't be vendors, we can at least speak at them
> which drops the price significantly.

Definitely. I did that several times and got good feedback and resonance
there as well. In a way being present at a trade shows and conferences _at
all_ put one on the map in the first place for many people, including the
press.


>> - producing and placing two or three case studies in key media, on and
>> offline. May be CMPro is one of them.
> 
> I haven't placed case studies yet, just the press releases. I do agree that
> case studies make much better press items. :) Unfortunately, I still have
> yet to see a strong US TYPO3 project -- one that uses several extensions and
> replaces a complete site. Right now I'm working on a project that's going to
> make a great case study. It's only a small non-profit, but I'm donating most
> of my services in exchange for complete control of the project, something I
> can't get if they were our paying customers. We are creating custom
> extensions, using several existing extensions, implementing RSS feeds, an
> accessible XHTML design, etc -- the works. I wanted a project that showcases
> everything TYPO3 can do. We are even ripping out their M$ email in favor of
> open source alternatives. When they add an event in Thunderbird, it updates
> their T3 site automatically, which shows how well open source apps work
> together since they tend to embrace standards. Their intranet is getting
> replaced with T3 and they are going completely paperless. In other words, we
> will have a case study that will not only appeal to the CMS community, but
> the open source community as well and that way, we will have more
> conferences available to us to speak at and more places to submit articles.
> This will be a complete open source solution for the non-profit sector. My
> husband has published articles in the Linux Journal before, so we probably
> won't have a problem getting published there. I'm going to target media that
> is not necessarily CMS related.

Sounds great.

> 
>> So far for a quick shot. I have to go now, but will be happy to return to
>> this discussion. I would of course also be available to attend and hold
>> presentations if needed.
> 
> We may need to take you up on that offer. :)

We'll see. It would be great to be able to send Kasper, but he is not too
happy about travelling too much.

Cheers

Daniel

-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org