[Typo3-marketing] Another marketing paper

[Daniel Hinderink [TYPO3]]

Hi,

> Well, since the US has been mentioned a lot lately and I'm trying to be a
> good typehead, does anyone have suggestions on what I could do to further
> push the TYPO3 marketing efforts in the US?
> 
> I know people have wanted a forum/newsgroup on US-related TYPO3 development
> and marketing issues, references (thanks to Daniel, this has been added on
> t3.com) and more trade show exposure. What else am I missing? Also, what
> would be the best way for me to start building up a US network of people to
> promote TYPO3? Or to provide the resources people have asked for? Yes, I
> need the help of the more established groups out there. ;) Above all, I
> don't want to do anything that "disconnects" the US from the rest of the
> group (distance already does a good job of that!), instead, I'd like to see
> us plugged in a little more.

I am meeting a marketing pro from LA in the first week of may and I hope he
will come up with some useful suggestions.

Generally, I think there are three next steps:

- finding agencies that are interested in promoting TYPO3 on the east and
west coast, plus probably somewhere around Chicago, Detroit etc.
- identifying the five most important trade shows and researching price and
discounts/special programmes for open source projects. Thos could include
conferences like those on MySQL, BSD, where a booth is rather cheap and all
the nerds can be reached.
- producing and placing two or three case studies in key media, on and
offline. May be CMPro is one of them.

So far for a quick shot. I have to go now, but will be happy to return to
this discussion. I would of course also be available to attend and hold
presentations if needed.

Cheers

Daniel
-- 
Vice-Chairman
TYPO3 Association
http://association.typo3.org