[Typo3-marketing] Resumee of the Meeting on the 18.03.2003 in Spluegen

[Daniel Hinderink]

Hi folks,

Kasper is keeping me busy with the documentation issue and I have to sort
out some basic organisational and legal things.

My schedule for the marketing stuff is to compile a to do list out of all
your notes so we can then start to share the load. It is a huge amount of
work,be warned.

On the NGO front I have today found someone to write an article from the
insiders perpective who is quite well known in the german-speaking scene.

Some other practical preparations (like a transaltion setup) are taking
place behind the scenes on .com, so don't think I am resting :-)

Expect the todo list until the end of the week.

Cheers

Daniel



> Aloha everybody,
> 
> Me to wil add some reports from my Splugen notes to this list, and I also
> had some other homework to do for the marketing group. But since I became
> ill the day I traveled back to Holland and stayed in that bad condition for
> over a week, I'm currently working my ass off with all the unfinished
> business for Netcreators (like a presentation for Honda tomorrow :-).
> 
> So I excuse myself this week for list activities. Next week you will receive
> my input, this week there will be no time for it.
> 
> Warm regards,
> 
> Sander
> 
> ----- Original Message -----
> From: "Olivier Dobberkau" <olivier.dobberkau at dkd.de>
> Newsgroups: typo3.marketing
> Sent: dinsdag 1 april 2003 14:00
> Subject: [Typo3-marketing] Resumee of the Meeting on the 18.03.2003 in
> Spluegen
> 
> 
> Hi Folks.
> 
> Just wanted to write down my Notes of the Meeting we held in Splügen
> regarding the Marketing of TYPO3 in General and on typo3.com.
> 
> Target of our Marketing Directives should be to drive more Companies to Use
> TYPO3 as their choice of a CMS.
> 
> We discussed how this be achieved. One of the posibilities could be to have
> more Case Studies on Typo3. Those Case Studies should emphasize on the Typo3
> Core Features such as:
> 
> Userscenarios, Special Extensions, Perfomance, Costs of Training, Total Cost
> of Ownership.
> 
> Further on the Case Studies should have a Criteria like Branches of
> Industry. We mentioned here: Wholessale (ERP), Producing Industries,
> Consulting, Banking and Financing, B2B and so on. This List is not Final.
> 
> As one Approach of getting more Case Studies, we talked about creating a
> Survey, that in a First Step would help to find those Cas Studies. Further
> on we thought that writing a Extension containing this Survey could help to
> have an ongoing Datastream of Installed Typo3 Websites. This would be a
> non-mandatory Way....
> 
> We would anounce the Survey on the General mailing List, asking to forward
> the Information to the persons in Charge.
> 
> Once this has started, we could help to create the Text of this Casestudy.
> 
> I offered to the Group to be the Person in charge of creating that Survey.
> 
> As a next Point we discussed, that we need make typo3.com more atractive in
> issuing more news that are related to typo3. Questions arose about what are
> news and how we could get those.
> 
> Sander from Netcreators offered to Examine Logfiles and optimize Metatags of
> the Website.
> 
> We also spoke of the lack of propagation of Typo3 in the UK and the US.
> Daniel told us, that he already contacted some Agency in the UK. With this
> Agency it could be possible to start to get some public interests on typo3
> websites done by them.
> 
> We spoke also about gathering more information on Typo3 in the Press.
> 
> Furtheron we have spoken about getting certain parts of the typo3.com into
> local languages. German translation i.e
> 
> We discussed about Customer Quotes.
> 
> We also had a excursion to the planned Training Offerings, the Extension
> revision Process. Extension Security, Quality of HTML Output,
> Revisionmanagement...
> 
> We have spoken about interactive elements in typo3.com. Such as Extension of
> the Month.
> 
> We need to publize the amount of typo3 developers..
> 
> #####
> This is all what i have found on my notes and in my brain.
> 
> Which steps are next???
> 
> 
> Many Greetins to all of you.
> Olivier
> 
> --
> 
> Olivier Dobberkau
> . . . . . . . . . . . .
> d.k.d - creating your webspace
> 
>                     digitale
>               kommunikations
>                      dienste
> 
> fon:           069 - 430561-70
> fax:           069 - 430561-90
> mail: olivier.dobberkau at dkd.de
> home:        http://www.dkd.de
> 
>>> aktuelle Projekte:
> http://www.mvv-investor.de
> http://www.mvv-investor.de/geschaeftsbericht_2002/de/
> http://www.akupunkturzentrum-sachsenhausen.de/
> 
> 
> 
> 
> 
> _______________________________________________
> Typo3-marketing mailing list
> Typo3-marketing at lists.netfielders.de
> http://lists.netfielders.de/cgi-bin/mailman/listinfo/typo3-marketing
> 

-- 
TYPO3 - get.content.right

Daniel Hinderink
Marketing, Press Relations, Strategy
http://www.typo3.com