[TYPO3-english] Rebranding: Get the green back

[Véronique Julmy]

Thank you very much for your kind answer.

As a collaborator of a small company, I have integrated this change and 
can follow your reflection except that, for many of our customers, 
advertising with the old logo could be considered as a lack of 
professionalism.

As a member of the TYPO3 community, I find it unfortunate to apply such 
a slowdown at the very moment when the community is in the midst of a 
full expansion. I have the feeling, that the question of the impact of 
the new logo has not or not sufficiently been studied, giving the 
impression of a certain disregard by the decision makers for all those 
having heavily invested in advertising material.

In my latest mail, I just wanted to express my feelings about the 
difficulties and incomprehension following this decision.

With my kindest regards.





Le 20.10.2012 15:58, Jigal van Hemert a écrit :
> Hi,
>
> On 16-10-2012 15:21, Véronique Julmy wrote:
>> For our small company, the change of the TYPO3 logo is difficult to
>> accept. We have invested in sales promotional materials. Today, these
>> investments have been whipped out.
>
> As was indicated in a few other posts, customers usually are not aware
> that much about the product their website is made with, the name or the
> actual logo.
>
> If you look at the websites of the larger TYPO3 agencies you'll notice
> that they aren't using the new logo yet. If I were you I wouldn't worry
> too much about losing any investments.
> Talk to your designer about the new logo and colours. See how can you
> integrate them in your new material. There are logos available in
> orange, white and black; one of them must fit your own designs somehow.
>
> Even if you would change to the new logo in your electronic material, I
> bet that no client will think that there is something wrong with either
> version. The shape of the logo is the same, the typeface of the name is
> the same, the orange colour is the same; the differences are a lot
> smaller to most people than many here think.
> Your clients want an effective website and they want to be able to use
> the CMS to modify the content. If you have a good portfolio to convince
> them to order a website from you, if you produce an effective frontend
> and if you make the backend easy to use then you will continue to have
> happy customers.
>