[TYPO3-english] Rebranding: Get the green back

[amadeo Marketing & Design - Paul Garais]

 From my point of view the biggest problem is the fact, that by creating a umbrella brand concept 
you have to make sure the parent brand is recognizeable as such. But at the current state all 
sub-brands like FLOW and NEOS are on the same level of hierarchy and that is not right in my 
opinion. FLOW and NEOS are products which where developed in the "TYPO3 universe" and win a lot 
through the value of the TYPO3 brand.


Greets,
Paul


Am 11.10.2012 13:27, schrieb Rasmus Skjoldan:
>> Sry, the colored one (two colors) is better recognizeable.
>
> I do agree.
>
> Recognizability is just not the goal here - which seems to be the premise of a lot of posts in 
> this thread.
>
> End goals are, from my point of view:
>
> * Visually understructure the major product changes happening (basically telling the world we're 
> making new stuff)
>
> * Strengthen the most essential markers of the TYPO3 visual identity (name, logo shape, color, 
> font, HCI of our products etc.)
>
> * Simplify everyones ability to easily adhere to our CI
>
> We have *lots* of brand equity to build upon. Which is pretty magnificent. I'd argue we have more 
> than enough of recognizability, maybe even too much in some respects - what we need is a bit of 
> newness. Without losing our soul, our community or ability to write extremely long posts about 
> ourselves :-)
>
>> I also asked my designer :D:
>
> I asked my cat too :D
>
>> "Where is the TYPO3 Logo" - He pointed at the two color version ;)
>> "Where is the second logo" - He search 20 secs an pointed to the new
>> one, with a scary smile ...
>
> You could do comparisons like that for all logo changes that ever happened in the world of visual 
> symbolic differentiating markers - everyone will obviously respond to what they've grown 
> accostumed to. Our brains are inherently lazy.
>
> After some time, everyone will easily recognize the new aesthetics of the shape, hopefully 
> associating it to the general awesomeness of TYPO3 CMS, Neos, Flow and a smashing community.
>
> Best,
> Rasmus
>
>
>>
>> Regards
>> Kay
>>
>> Am 11.10.2012 12:28, schrieb amadeo Marketing&  Design - Paul Garais:
>>> Hi,
>>>
>>> that is one of the issues caused by reducing the colors to one: no
>>> contrast. Before there was a contrast between the orange and green color
>>> and that resulted in a optical stronger logo.
>>>
>>> What is the main reason – if any – for changing it?
>>>
>>>
>>> Greets,
>>> Paul
>>>
>>>
>>> Am 11.10.2012 12:11, schrieb Philipp Gampe:
>>>> Hi Martin,
>>>>
>>>> Martin Bless wrote:
>>>>
>>>>> Hi Rasmus&   all,
>>>>>
>>>>> please have look at this comparison:
>>>>> https://www.dropbox.com/s/2de9ia225nu1wdj/logo-comparison-001.png
>>>> Here is another one. Just compare the favicons. Find the TYPO3 logo:
>>>> http://dl.dropbox.com/u/4879710/2012-10-11-Auswahl-001.png
>>>>
>>>>> One thing we see is that the logo needs to be much bigger than
>>>>> before.
>>>> That is the result of the service used, but I think the old logo is much
>>>> more recognizable if scaled down (see the middle avatar image).
>>>>
>>>> Best regards
>>
>>
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