[TYPO3-english] Rebranding: Get the green back

[Rasmus Skjoldan]

>>> The decision was made, maybe internally discussed (at least I hope so)
>>> and then rushed to the public on T3CON12DE.
>>
>> Not really rushed, I would say. We spend an awful lot of time working on
>> it.
>
> Surely it was not a rushed decision internally, but for the public it
> was quite an surprise ;)

Ah, yes, I understand. True!

>>> Due to this it is absolutely clear and a very human reaction. To which
>>> addressee should people react? They got none and so it is discharging in
>>> blogs, twitter...
>>
>> All, you're super welcome to address the critique to me. We were a
>> larger group but since I'm the brand manager of TYPO3 and came up with
>> the idea of removing the green from the logo (not from the CI), you're
>> absolutely entitled to yell at me :-)
>
> I wouldn't yell ;) I thing all the fuzz is about the missing explanation
> of the change and why it was considered.

True again... Definitely room for improvement on that point. Thinking 
back about the last logo change, though - we did a lot of that out in 
the open branding mailing list. And I gotty say, some of it was pretty 
painful to work with. I would do it like that again but you have to 
realize that there are some pretty hard drawbacks about doing it like 
that. Sketches of new logos are suddenly spread out, clients think we're 
crazy, implementation of CI changes are much more difficult to control 
etc. etc.

>> Btw. a personal goal of mine here, is to make us all focus more on the
>> product experience of TYPO3 products and a bit less on design aesthetics
>> and branding (said the brand manager).
>
> You go my vote on that.

:-)

Rasmus