[TYPO3-english] Rebranding: Get the green back

[Tolleiv Nietsch]

Hi,

-1, what makes you all brand experts?

I disagree to the mentioned arguments, the logo was "misused" quite 
often - especially in relation to Flow/Neos and this new layout finally 
enables that.

This is the 4th version of the TYPO3 logo and we'll sure see more in the 
future. Our community's slogan is "Inspire people to share" - the way 
you all rant against every tiny change really doesn't motivate anyone 
(not even talking about inspiring).

Cheers,
Tolleiv

Martin Bless schrieb:
> Hi all,
>
> I'm not interested in what happened when why and how in the past.
> I'm only interested in TYPO3 being successful. In this post I'm
> concentrating on the color change of the logo.
>
> Short and concise:
> ==================
> I watched the keynote of the T3CON. The reason(ing) I heard was:
> "We want to simplify things for you. It's cheaper to print the
> logo on t-shirts and so on with just one color. People would say
> TYPO3 is 'orange'". Did I miss an argument?
>
> Here's what I think: We have a strong brand TYPO3 with a clear
> logo since years. It is "orange and green". You would only touch
> ANYTHING of a well established visual symbol (shape, color,
> Freiraum, ...) if you really have GOOD reasons. The reasons given
> above are not *good* reasons in that sense.
>
> So, in short: I strongly urge everybody to put the green back into
> the logo!
>
>
> Longer and from my heart:
> =========================
> As you said and showed: Even children recognize the TYPO3 logo.
> And *one* reason for that definitely is the orange/green color
> scheme. It is already "overlearned". Without that green you simply
> suck the soul out of the symbol. It's like an "i" without dot. You
> have to identify the shape of that orange spot to know "It's
> TYPO3". Up to now in many real life situation your brain will tell
> you immediately "aha, considering context, plus orange/green:
> TYPO3!". In real life there are many situations where you see that
> logo only partly: thinks of our flags or pictures you have where
> people are wearing t-shirts and so on. But your brain can only do
> so WITH the green. It's having the orange PLUS the green that
> makes your brain work automatically. The orange alone cannot do
> so.The same holds for little (fav)icons.
>
> Have you ever had the feeling "attention, police" on a highway
> when you saw a car with a special "green/white" or "blue/white"
> combination? And then you find out that its a car just looking
> similar? Try that without the white - it won't work. We all have
> that unconscious built in magic built magic in our brains. Don't
> mess around with it and: Keep that green!
>
> There is more damage without the green: Shall I throw away my
> TYPO3 flag? The nice towels with the logo "sticked" onto? Same
> holds for everything printed I've lying around. Or what I find in
> the web and what's now not in alignment with the new rules
> anymore. Whenever I see them I'm feeling a conflict: That's wrong,
> old fashioned, outdated, stigmatized. And even: *I'm*
> wrong as I once chose to like and defend that logo.
>
> The monochrome version had to shades of gray. That was an
> important element of the monochrome "logos soul". Keep that!
>
> Please don't be afraid to revert that decision. Put that green
> back. The earlier you do the less confusion will arise. You should
> do everything you can to avoid that people feel an inner
> dissonance or even a conflict. Don't do it for me - do it for
> TYPO3. It's worth it!
>
> still hoping ...
>
> Martin
>

-- 
Tolleiv Nietsch
TYPO3 Core Developer


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