[FLOW3-general] Renaming FLOW3 to TYPO3 Flow

[Robert Lemke]

Hi folks,

as some of you might have seen in Gerrit, Karsten pushed a change set which renames FLOW3 to TYPO3 Flow.

This is an important decision and we didn't take it easy. There are, however, several good reasons which will
soon let us forget the initial pain and enjoy the benefits:

- TYPO3 Flow gets its place in the TYPO3 brand family
- it can be pronounced just "Flow" in day-to-day use, which is much easier, especially when pronounced in other
  languages (people said, for example, "Flow drei" or "Flow dry" in German ;-)
- it is in line with our other products, TYPO3 Fluid, TYPO3 Surf etc.
- it's still easy to find Flow-related content in Google, just search for "TYPO3 Flow"

Technically it is less scary than it may seem: Flow's migration tool will easily adjust all your code to fit the new class
names. However, considering that, together with the introduction of Composer, we have quite a change contained
in the next release, we will raise the major version number:

The next release will be called TYPO3 Flow 2.0.

We have compiled a page with all the background information about the naming scheme. Many people have been
involved in this decision and I am honestly sorry that we could not include everybody. Elaborating a solution like this
requires a lot of time and background as branding is a complex topic.

http://typo3.org/index.php?id=538

I'm sure that you'll love the overall outcome and how it all fits together when we've released the new CMS. The team
is extremely excited to share this with you and we count the hours until T3CON12 where we finally can reveal the
name.

Let's ride the wave. We won't change the name again, promised ;-)

Robert

PS: The worst thing is that my hands have FLOW3 in their DNA. Don't ask how many times I wanted to write "Flow"
but my middle finger added a "3" instantly. 

PPS: The official renaming will be done later, after the conference. This is a pre-announcement for you guys. There is
just so much to consider … website … mailing lists … domains … press releases …

-- 
Robert Lemke
Lead Developer TYPO3 Phoenix and FLOW3
Co-Founder TYPO3 Association

Blog: robertlemke.de/blog
Get involved: typo3.org – flow3.org