[TYPO3-UG US] [For review] TYPO3.us Logo Mockup

[Michelle Heizer]

Hi Rasmus,

I am writing to you in regards to the TYPO3.us logo that Reuven
designed. I wanted to let you know a bit about the project we have
started since it appears to be some miscommunication with the
Association's design team and I apologize for not providing you with
more details.

Basically, we have started a project to build a United States portal at
http://typo3.us to begin marketing TYPO3 to the States. This effort is
part of the global marketing plan of the Association.

We have begun to work on a design and identity for this project. The
idea is that we stay within TYPO3's brand but add an American flavor to
the design to stay competitive in this market. I also wanted the design
group to use the new CI since it will take awhile to build the site and
I didn't want us to have to waste too much time redoing the design.

Let me clarify that I had asked the design team to create a design with
the intent of showing it to you and the Association for approval before
going "live" with the site. Right now, we are only in the idea and
mockup stage of the project. While I really like Reuven's logo because
it seemed to meet the needs of the project as well as our market, we
will not use it if it doesn't meet your approval.

My suggestion is that we go ahead and let the US design team come up
with a design for the site and logo without too much feedback, and then
present it to you and your group for final approval, comments and
suggestions. That should, hopefully, make everything easier and allow
the group a little creative freedom. ;)

Thanks, Rasmus, for keeping control of the identity. We definitely don't
want to make your job any harder.

Regards,

Michelle

P.S. I'm cc'ing the US mailing list on this letter as well so they can
keep up-to-date.


On Tue, 2005-10-18 at 08:20 -0400, Reuven Cohen, Enomaly wrote:
> Looks like its a no go on that logo.
> 
> reuven
> 
> 
> 
> 
> --------------------------------------------------------------------------------
> 
> 
> From: Rasmus Skjoldan [mailto:raz at bee3.com]
> Sent: Tuesday, October 18, 2005 8:16 AM
> To: ruv at enomaly.com
> Subject: CI and more
> 
> 
> 
> Hi Reuven,
> 
> 
> 
> Thanks for the talk in Karlsruhe. I was really glad you liked the new logo! 
> I had also thought about staying in touch with you - if you'd like. I've 
> checked out your site - a lot of cool stuff I must say!
> 
> 
> 
> Someone forwarded http://enomaly.com/fileadmin/t3usa/t3_usa_logo_plain.gif 
> to me. I'm not quite sure what it's about - or what you had in mind in terms 
> of its usage but I have a couple of problems with it since it differs quite 
> a lot from the complete CI we're currently creating. First of all I don't 
> think there's room for individual country-specific versions of the CI. 
> Instead I will suggest using the subbrand-system that we'll design 
> (hopefully quite soon). And otherwise just use the official TYPO3 CI.
> 
> 
> 
> Would that be okay with you? Again, I don't know exactly why you've made the 
> US-version but as you know, I'm in charge of consistency and will therefore 
> look for more consistency here :)
> 
> 
> 
> Hope to keep contact with you!
> 
> 
> 
> Best,
> 
> Rasmus
> 
> 
> 
>