[TYPO3-RTE] RTE and variables

[Hraklis Karvasonis]

Hi.
Is it possible to have somewhere in my website some variable, for 
example coompany or $company or ...,  and when i am writing in RTE for 
example: my company is ::company::
RTE to change that ::company:: to my real company's name?
my comany's name will be retrieved from somewhere in my website where i 
will have that variable assigned.

Thanks.