[TYPO3-english] Rebranding: Get the green back

[Rasmus Skjoldan]

> definitly +1 - i missed that decision.
>
> Leave the CMS logo as it was! - Or lets the association logo be the one
> with green, what would mean, all brands use the 2 colored version, but
> may also use a simpler version!
>
> The Logo is more a brand than the word TYPO3 ...

I think a test would probably show people responding quite differently 
to the shape and the name - in terms of what most envelops brand 
recognition.

I also think the brand is first and foremost about the product 
experience. Then afterwards come the name, logo shape and the experience 
of the community etc. Which is why I hope we can all focus on the 
product experience and the features.

What I indirectly really like about this discussion is that we all agree 
on the huge amounts of brand equity TYPO3 has which should be governed well.

Best,
Rasmus

>
> Regards
> Kay
>
> Am 08.10.2012 11:20, schrieb Anja Leichsenring:
>> to be honest, I feel the same regarding the green. It belongs there.
>>
>> So +1 for rethinking the all-orange-policy.
>>
>> greets
>> Anja
>>
>> Am 08.10.2012 10:34, schrieb Martin Bless:
>>> Hi all,
>>>
>>> I'm not interested in what happened when why and how in the past.
>>> I'm only interested in TYPO3 being successful. In this post I'm
>>> concentrating on the color change of the logo.
>>>
>>> Short and concise:
>>> ==================
>>> I watched the keynote of the T3CON. The reason(ing) I heard was:
>>> "We want to simplify things for you. It's cheaper to print the
>>> logo on t-shirts and so on with just one color. People would say
>>> TYPO3 is 'orange'". Did I miss an argument?
>>>
>>> Here's what I think: We have a strong brand TYPO3 with a clear
>>> logo since years. It is "orange and green". You would only touch
>>> ANYTHING of a well established visual symbol (shape, color,
>>> Freiraum, ...) if you really have GOOD reasons. The reasons given
>>> above are not *good* reasons in that sense.
>>>
>>> So, in short: I strongly urge everybody to put the green back into
>>> the logo!
>>>
>>>
>>> Longer and from my heart:
>>> =========================
>>> As you said and showed: Even children recognize the TYPO3 logo.
>>> And *one* reason for that definitely is the orange/green color
>>> scheme. It is already "overlearned". Without that green you simply
>>> suck the soul out of the symbol. It's like an "i" without dot. You
>>> have to identify the shape of that orange spot to know "It's
>>> TYPO3". Up to now in many real life situation your brain will tell
>>> you immediately "aha, considering context, plus orange/green:
>>> TYPO3!". In real life there are many situations where you see that
>>> logo only partly: thinks of our flags or pictures you have where
>>> people are wearing t-shirts and so on. But your brain can only do
>>> so WITH the green. It's having the orange PLUS the green that
>>> makes your brain work automatically. The orange alone cannot do
>>> so.The same holds for little (fav)icons.
>>>
>>> Have you ever had the feeling "attention, police" on a highway
>>> when you saw a car with a special "green/white" or "blue/white"
>>> combination? And then you find out that its a car just looking
>>> similar? Try that without the white - it won't work. We all have
>>> that unconscious built in magic built magic in our brains. Don't
>>> mess around with it and: Keep that green!
>>>
>>> There is more damage without the green: Shall I throw away my
>>> TYPO3 flag? The nice towels with the logo "sticked" onto? Same
>>> holds for everything printed I've lying around. Or what I find in
>>> the web and what's now not in alignment with the new rules
>>> anymore. Whenever I see them I'm feeling a conflict: That's wrong,
>>> old fashioned, outdated, stigmatized. And even: *I'm*
>>> wrong as I once chose to like and defend that logo.
>>>
>>> The monochrome version had to shades of gray. That was an
>>> important element of the monochrome "logos soul". Keep that!
>>>
>>> Please don't be afraid to revert that decision. Put that green
>>> back. The earlier you do the less confusion will arise. You should
>>> do everything you can to avoid that people feel an inner
>>> dissonance or even a conflict. Don't do it for me - do it for
>>> TYPO3. It's worth it!
>>>
>>> still hoping ...
>>>
>>> Martin
>>>
>
>