[TYPO3-english] Rebranding: Get the green back

[Rasmus Skjoldan]

> Personally I don't mind the change itself. It's true that the logo with
> 2 colors was more distinctive,

Agreed.

> I don't think we should go back. I think it's rather clever to rely on
> shape for brand recognition rather than color. After all they are quite
> a few color-blind people around, for whom it does not matter as much
> maybe, and it could allow us to change color again if we have some good
> reasons to do so with more ease, as the color would have less
> importance. Somehow it's more future-proof.

I think we will gain from putting even more emphasis on our shape, by 
the way. I'd love to use it even more and even bigger...

> Now I'm not entirely happy, because:
>
> - the process leading up to that decision should have been (more)
> transparent: it's not a question of involving all the community, part of
> which would not have been happy anyway, whichever final decision was
> taken. But it would have helped prepare the ground and understand the
> motivation better.

Agreed! Will try harder to do that (again) in the future.

> - the reasons are indeed fuzzy: as you mention, the only reason
> highlighted in the keynote was that monochrome was easier to print, in
> particular on t-shirts. This sound so lame. Robert - if you're reading
> this - don't take it personally, but that part of your speech was simply
> laughable.

Please... Think about how much Robert presented in that talk. You should 
criticize ME for not giving a talk about the changes and not Robert for 
not getting around all hundred arguments for changing the logo.

Hope the arguments are clearer now, when expressed here.

> I would guess it's not your fault, maybe some lack of
> preparation, but I sincerely hope that such a major decision was not
> taken simply on the base of printing t-shirts. I'm pretty sure it's not,
> but let's have the whole reasoning then.

Hope it makes a bit more sense now.

All, please remember that we're not really trying to solve a lot of 
things right now - but prepare ourselves and solve problems that are 
only about to appear. If we started such a process when the problems had 
become more in-your-face to everyone, we would have been way too late 
responding to changes around us..

Best,
Rasmus

>
> Cheers
>