[TYPO3-english] Rebranding: Get the green back

[Rasmus Skjoldan]

Christian Nölle wrote:
> Am 09.10.2012 20:30, schrieb Philipp Gampe:
>
>>> Has anybody asked the team for the
>>> reasons behind it before exploding on personal blogs, twitter, facebook,
>>> general mailing lists that it is the blunder of the century?
>>
>> Due to the lag of communication, nobody had a chance to ask the unknown
>> team. But Rasmus said he is going to shine some light on the arguments
>> for
>> that decision, thus lets wait for that.
>
> Very good point. I think, most of the people are tending to "explode"
> because that was the way choosen to communicate the change by the
> "unkown" team.

Yup, I agree. Should have been out in the open. A LOT of people were 
part of the process though - coming from all areas of our community.

> The decision was made, maybe internally discussed (at least I hope so)
> and then rushed to the public on T3CON12DE.

Not really rushed, I would say. We spend an awful lot of time working on 
it.

> Due to this it is absolutely clear and a very human reaction. To which
> addressee should people react? They got none and so it is discharging in
> blogs, twitter...

All, you're super welcome to address the critique to me. We were a 
larger group but since I'm the brand manager of TYPO3 and came up with 
the idea of removing the green from the logo (not from the CI), you're 
absolutely entitled to yell at me :-)

Btw. a personal goal of mine here, is to make us all focus more on the 
product experience of TYPO3 products and a bit less on design aesthetics 
and branding (said the brand manager).

Best,
Rasmus